Press Release: Kérastase Introduces Volumifique, the renovation of its Volumactive range for fine, flyaway hair.

Women with fine hair often complain that their hair is fragile and their hair fibre tends to break easily. Fine hair tends to be flat at the roots and becomes oily quite quickly. Fine hair is also difficult to style and quickly loses its shape. The strength and thickness of the hair depends on the structure of its cortex. The cortex is composed of keratin and makes up thebody of the hair fibre. The mass of the cortex defines the overall diameter of the hair fibre. For fine hair, the quality and mass the cortex are lower than that for thick hair and this is what makes fine hair look limp and more vulnerable to breakage. Kérastase creates the Volumifique range to cater to the specific needs of fine hair. Building on Kérastase’s current range for fine hair Volumactive, the Volumifique range goes further in terms of performance and lightness. […]

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Press Release: Kérastase Diwali Offer

Add an exquisite ‘Touch of Gold’ to your festive ensemble  KERASTASE FESTIVE OFFER Receive a Complimentary Kérastase Gold Cuff on the purchase of the ELIXIR ULTIME CLASSIC OIL 125ml or any ELIXIR ULTIME OIL RITUAL Add an exquisite ‘Touch of Gold’ to your festive ensemble. Offer valid till stocks last. AVAILABLE AT – NORTH – NEW DELHI – NOIDA – GURGAON – CHANDIGARH – LUDHIANA – AMRITSAR – JAIPUR   WEST – MUMBAI – PUNE- SURAT -AHMEDABAD – GOA – INDORE   SOUTH – BANGALORE – CHENNAI – HYDERABAD – COIMBATORE – COCHIN – VIJAYWADA EAST – KOLKATA – GUWAHATI

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