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Body Sorbet

New Launch! The Body Shop Sorbet Refreshment from Top to Toe| Press Release

New Launch- TBS Body Sorbets 

The Body Shop keeps you cool from top to toe in the summer heat. 


NEW Body Sorbets deliver a frosty burst of moisture freshness to skin, keeping you hydrated without the sticky feeling. Available in four fruity flavours – Strawberry, Mango, Peach and Satsuma and one floral fragrance – Moringa, the Body Sorbets offer the ultimate summer sensorial experience.

Body Sorbets contain 100% organic Community Fair Trade Aloe Vera from Guatemala, to comfort, cool and soothe skin frazzled by the summer heat.

Store in fridge to get the ultimate refreshment for the face and body

Strawberry Body Sorbet
                                    
Moringa Body Sorbet


Satsuma Body Sorbet

Price: 795/- each



ABOUT THE BODY SHOP
At The Body Shop, we believe true beauty comes from the heart. For us, beauty is much more than a pretty face. It’s about feeling good and doing good, too. 
We make our products with love and care. We source some of the finest raw ingredients from the four corners of the globe. We harness the skills of artisan farmers and add our expertise to create effective products that are wonderful to use.  
We trade fairly so communities benefit as well as you. We never test on animals, and all our products are 100% vegetarian. We campaign with passion on issues close to our heart, because activism is in our blood.  
We always keep people, animals and the planet in mind. So when you shop with us, you are choosing ‘BEAUTY WITH HEART’.
Texture-wise I’d prefer Body Sorbets to Body Butters. I guess, I am going to like these beauties. Are you excited?
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Lakme

Get ready this summer with Lakmé Salon’s Luminence 3+ Facial

Get ready this summer with Lakmé Salon’s Luminence 3+ Facial
Finally here’s a skin ritual that will give you the diva look and make you the star!Lakme Salons new offering, the Luminence 3+ facial, will not only give you radiant skin, but will also reduce fine lines. The Luminence 3+ facial is a special skin treatment which works on three factors: translucence, brightness and radiance to give you glowing, vibrant and younger looking skin. The ritual is executed with the use of the world renowned product, Sothys.  Considered as the signature of excellence in professional skincare, Sothys formulas feature cosmeceuticals, marine & botanical actives.
The facial provides a triple solution to skin concerns as it lightens the complexion, diminishes dullness, targets pigmented zones to reduce spots and blemishes and its de-tanning properties help in getting rid of the tan. This high performance treatment suits all skin types and ages and results in enhanced glow.
90 mins of this nurturing experience rejuvenates your skin and leaves you feeling young and fresh.The process involves cleansing, exfoliating with scrub followed by the application of serum and face mask. The massage included in the ritual helps the products penetrate deep into your skin to ensure maximum impact.
This revolutionary skin care facial is specially created keeping in mind the intrinsic needs of contemporary Indian women. These women are always on the go and exposed to heat and pollution that result in dull and damaged skin.
So if you want to look your best for the celebrations this summer you’ll need to start planning ahead.
Hurry up and get the perfect look in just 90 minutes at your nearest Lakme Salon!
About Lakmé Salon

Lakmé Lever Pvt. Ltd (Lakmé Lever) is dedicated to the contemporary Indian woman’s exploration of the fine art of beauty. It operates India’s first and leading chain of Lakmé Studios and Salons that offer expert services in Hair-styling, Skin and Beauty care. The studios and salons offer a differentiated experience, delighting women by the expertise of their professionally trained hair designers, hair artists, skin experts and consultants.
Lakmé Lever also operates Lakmé Academies in partnership with Pivot Point, USA, world leader in ‘beauty education’.  Combining international cosmetics, hair and skin care technology with an in-depth understanding of the Indian woman’s needs. Lakmé Lever has a presence of 200 Lakmé Salons at premium locations in 40 cities. Being one of the first salon chains in the country, it provides the modern Indian woman with a plethora of beauty and grooming services. It’s repertoire of professional beauticians, hair artists and stylists meets international standards and its plush, feminine interiors are aimed at refreshing and rejuvenating the customers.
The phenomenally successful Lakmé Studio and Salons has recently launched Lakmé Absolute Salon, which marks the epitome of exclusivity and luxury. The salon offers bespoke services which define ultimate beauty. This state-of-the art salon is only present in the heart of the fashion hubs of India- Delhi and Bangalore and has recently made its foray in the ultimate fashion destination Mumbai.
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9to5

Press Release: Lakme Introduces the New 9to5 Super Sunscreen

 Introducing the new Lakmé 9to5 Super Sunscreen
The perfect start to your 9to5 look
Mumbai, March 2014: Lakmé, India’s iconic beauty brand, has introduced the new Lakmé 9to5 Super Sunscreen with SPF 50 to give you the right 9 to 5 look. Its sheer lightweight formula gets absorbed so easily that it can be worn alone, over a moisturizer or under your Lakmé 9to5 make-up. Lakmé is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care and the Lakmé 9to5 Super Sunscreen is yet another addition to this list. If you are looking for that gorgeous finish along with sun protection, then the Super Sunscreen is just what you need as it also serves as a makeup base.
Lakmé 9to5 Super Sunscreen is apt for women with very little or no time to layer their skin with multiple products. What makes this new Sunscreen from Lakmé “super” is the fact that it feels great on your skin and does not leave a white patchy appearance. For the first time, a sunscreen by India’s no 1 brand, Lakmé, is giving you dual benefits.
The Lakmé 9to5 Super Sunscreen contains broad spectrum SPF 50 which gives your skin optimum protection against harmful UVA and UVB rays. It does not feel patchy on your skin and glides evenly to cover maximum part of your skin. It not only leaves skin smooth and prepped for foundation, but also evens skin tone, so your skin looks smooth and refined. Even if you use the Lakmé 9to5 Super Sunscreen under make up it will not let your make up look caked owing to its weightless formula.
Not all sunscreens are created equal. The best sunscreen for your needs depends entirely on your skin tone and whether your skin generally is dry, oily, or neither. The new Lakmé 9to5 Super Sunscreen comes in two variants:
·         Lakmé 9to5 Hydrating Super Sunscreen
              for normal to dry skin
·         Lakmé 9to5 Mattifying Super Sunscreen
               for oily skin
Lakmé 9to5 Hydrating Super Sunscreen is a newly launched sunscreen designed to hydrate and nourish your skin while protecting it from sun damage. It contains Vitamin B3 and Provitamin C that helps in skin lightening, spot lightening and contains skin even toning benefits. Its broad spectrum SPF 50 PA+++ prevents tanning and sunburn, keeping your skin even toned in the long run. Lakmé 9to5 Hydrating Super Sunscreen is priced at Rs.500/- for 30ml

Lakmé 9to5 Mattifying Super Sunscreen is designed especially for oily skin to give oil control benefits. Its non-sticky formula glides on your skin easily without making it feel greasy. Its broad spectrum SPF 50 +++ prevents tanning and sunburn caused by UVA and UVB rays, keeping your skin even toned in the long run. Dermatologist Tested, this sunscreen is Non Comodogenic and Hypoallergenic that prevents clogging of pores and makes it a safe sunscreen to apply. Lakmé 9to5 Mattifying Super Sunscreen is priced at Rs.500/- for 30ml

In addition to applying sunscreen directly on your face, you should also cover your delicate neck area and your ears to ensure full protection from the sun and prevent sun damage.
Make Lakmé 9to5 Super Sunscreen, the first step in your 9 to 5 make-up regime. Follow these simple steps and you’re good to go:
1) Pump two dollops on to your fingertips
2) Apply on your face and neck
3) Blend gently using upward strokes.
Lakmé 9to5 Super Sunscreen can be worn alone or over a moisturizer.

About Lakmé :
Lakmé, India’s iconic beauty brand is about to re-invent itself. 2014 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today, a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look. There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakméindia.com
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Press

Press Release: TRESemme Launches New Split End Remedy Range

Looking for a scissor-free solution to split ends?
Salon Gorgeous, Split-End Rescued tresses with the new TRESemmé Split Remedy Range
March 2014: One of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.
Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends. Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.
TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length.
The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in – easier to style, more manageable, shiny and stronger hair.
TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style.


TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With the TRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”
TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.”
Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”
How does it work? The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help bring hair fibres and split ends together. This layer also helps to reduce friction between 2 fibres and improve hair alignment.
This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together.
Available in Shampoo and conditioner at a Retail store near you
Shampoo – 600ml (Rs.349/-) ; 215ml (Rs.170/-) ; 90ml (Rs.80/-)
Conditioner -215ml (Rs.170/-) ; 90ml (Rs.80/-)
About TRESemmé
TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.
About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
For more information, log on to:
http://www.tresemmeindia.com/
https://www.facebook.com/TresemmeIndia

https://www.youtube.com/user/TresemmeIndia
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Intense Whitening Day Cream

Press Release: Get Ramp Ready with the New Lakmé Perfect Radiance Polishing Serum and Intense Whitening Light Crème

Get ramp ready with the new Lakmé Perfect Radiance Polishing Serum and Intense Whitening Light Crème 

Mumbai, March, 2014: Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. To give your skin its perfect radiance in the comfort of your home and turn the entire world into a ramp, Lakmé introduces the Perfect Radiance Intense Whitening™ Serum  and Perfect Radiance Intense Whitening™ Light Crème.

Looking like a supermodel doesn’t have to cost you a fortune. Gone are the days when you needed a professional stylist to have glamorous bright skin every day. Recommended by experts at the Lakmé Salon, Lakmé Perfect Radiance Intense Whitening™ Serum and Lakmé Perfect Radiance Intense Whitening™ Light Crème gives you a flawless, radiant complexion all day. So that you can turn heads wherever you go, with your ramp ready, luminous skin.

Lakmé Perfect Radiance Intense Whitening™ Serum consists of Luminizing Vitamins that make your skin more even and radiant; while the Light Reflecting Pearls highlight your skin texture. Lakmé
Perfect Radiance Polishing Serum is priced at Rs. 799 for 30 ml.


Lakmé Perfect Radiance Intense Whitening™ Light Crème consists of Bio Hydrators that work towards replenishing the skin’s moisture; while the Luminizing Vitamins lighten your complexion from within. Lakmé Perfect radiance Light Crème is priced at Rs. 275 for 50gm.



The revolutionary Lakmé Perfect Radiance Polishing Serum and Light Crème works in 3 effective steps:
1. The luminizing vitamins make your skin more even and radiant and insta-collagen TM boosters tighten skin
2. Light Reflecting Pearls highlights your skins texture and creates an irresistible sheen
3. The final touch is a silky smooth, polished skin finish This 3 way action gives you that 

high definition polished look with a glow, and makes your skin luminous and smooth in texture to keep you ramp ready always.
The Perfect Radiance Regimen Follow this simple Lakmé Perfect Radiance regime for that perfect ramp ready look.
Prep: Cleanse with Lakmé Perfect Radiance Intense Whitening™ Face Wash to remove dirt, pollution and dead cells that cause skin dullness.
Work:
Light Time 
Massage your face with a dose of Lakmé Perfect Radiance Intense Whitening™

Serum that instantly transforms from white to pink and corrects skin tone with each application to give you that glow you love. Follow it up with the lightweight gel style Lakmé Perfect Radiance Intense Whitening™ Light Crème that gives your skin a splash of hydration, making it softer and more even toned over time.
Night Time
Apply Lakmé Perfect Radiance Intense Whitening™ Capsules Treatment to removes dullness, making skin visibly fairer. Its skin polishing action (Vitamin C, E, lycopene) works from deep within to enhance skin’s natural radiance & texture. Then massage your face with the rich Lakmé Perfect Radiance Intense Whitening™ Night Repair Crème that works harmoniously with skin when the cell renewal process is at its peak.
For best results, visit your nearest Lakmé salon once in a month and experience an instant transformation with Lakmé Perfect Radiance rituals specially created by Lakmé Salon experts.

About Lakmé
Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today, a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look. There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to www.lakmeindia.com 

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Beauty Directory India

India’s Largest Beauty Trade Show – Professional Beauty Comes to Bangalore

       To also launch India’s first beauty directory for the industry
Bangalore 20th February, 2014: Recognized as India’s leading beauty and cosmetics trade show, Professional Beauty today announced its official launch in Bangalore. The largest beauty trade show will be taking place on 4th March, 2014 in Bangalore.

After phenomenal response year after year in Mumbai and Delhi, Professional Beauty shall now enter the Bangalore market, bringing together trade buyers from across South India spanning across hair, beauty, nails, skin, make up, cosmetics, spa and equipments.

This first of its kind event will feature leading beauty chains and professionals such as Naturals, YLG, Bodycraft, Bounce, Vaibhav Stores, Kryolan Cosmetics India, Babor, JCKRC, TIGI, Lure Nails, Remy Laure, Sally Hansen, Roots Hair, Friends & Co. SeaSoul Cosmeceuticals, Kiana amongst others.

Additionally, visitors will also witness the launch of India’s first beauty directory by Professional Beauty which aims at acting as a valuable reference and showcase platform for the beauty and cosmetics industry, for years to come. Leading exhibitors clubbed with look and learn seminars on current topics and trends in the industry, Professional Beauty, Bangalore promises to create a knowledge-sharing platform for the South India market while paving the way for discovery of industry techniques which have emerged in the current times. 

Commenting on its entry in Bangalore, Mr. Vikas Vij, Managing Director, Professional Beauty said, “ In the last few years, Professional Beauty has gone on to become an exceptional event and platform for the Indian beauty industry to gather at each year for the latest news, events and launches. With the beauty and cosmetics industry rapidly growing across South India, it was imperative for us to meet the demands of brands from across India by launching an edition in South India, starting off with Bangalore. We hope to be well received.”

Note: Professional Beauty is a B2B trade show and is reserved for trade & beauty professionals over the age of 16 years only.
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Asin

Bollywood Celebrity Asin is the Brand Ambassador of Avon India| Press Note

Avon India announces Bollywood celebrity Asin as brand ambassador

Unveils New Avon Makeup Collection



New Delhi, February 3, 2014: Avon, the leading global beauty company is proud to announceBollywood diva Asin as their first ever Brand Ambassador in India. As the new face,Asin will be will be exclusively representing Color, Skincare and support Avon’s philanthropic efforts. On this occasion, Asin unveiled Avon’s new makeup collection comprising of lipsticks, lip glosses and eyeshadows.
The new makeup collection is formulated with True ColorTechnology, enabling shade pigments to reveal their true brightness and vividness for ultimate wear. This trendy makeup range has been designed keeping in mind the varied skin tones. Avon with its new range helps you ‘reveal your most fabulous you’. The rich color ‘you see is what you get’, makes you feel beautifully confident all day.
Speaking on the occasion, Mr. Ujjwal Mukhopadhyay, Managing Director, Avon India said “We are thrilled to have Asin as the brand ambassador of Avon. An icon of beauty, Asin portrays modern, bold, captivating beauty that perfectly compliments the Avon brand personality. She is an aspirational example of a woman who embodies beauty both inside and out that makes her a perfect fit for Avon. Avon is an innovative brand that loves its consumers and assures of them something new and exciting at all times, like the new face of the brand and new range of products.”

On her association with the brand, Asin said “Avon is a brand I have always loved and respected, I am happy to be associated with this globally recognized beauty brand in India. It is great to be representing a brand that has been an icon for women who are fashionable and aspire to be independent. Also I believe in using quality products which brings me back to Avon. As a company committed to offering trendy, high quality and innovative products I think it is great that they have a new True Color technology with which what you see is what you get.”
Ms. Swati Soli Pal, Marketing Director Avon India commented that “This is the first time that Avon India has appointed a brand ambassador. As we move towards widening our reach to new audiences and position ourselves as an aspirational brand, we believe that this association with Asin will enhance our connect with the consumer.We welcome Asin to the Avon family and look forward to taking the brand to the next level.”
Asin is a leading actress in Bollywood and tops the Bollywood Hundred Crore Club among other actresses. The young actress started her career in the South Indian film industry and with a string of blockbuster hits was fondly referred to as Queen of Kollywood. In 2008 Asin made her debut in Bollywood with Ghajini opposite Aamir Khan which was the first Bollywood film to have collected more than 100 crore. Subsequently, Asin has worked with lead Bollywood actors like Salman Khan, Akshay Kumar, AbhishekBachchan. Asin has won a number of awards for her performance in various films in the Tamil, Telugu and Hindi industries including three Filmfare awards.
Globally, Avon is well represented by celebrities such as Irina Shayk, Megan Fox, Lucy Hale and Olivia Wilde among others. Known for empowering women since 1886, Avon has been building bonds with women offering them a dynamic opportunity to achieve independence, accomplish their goals and transform their lives.
About Avon Beauty Products
Avon, the company for women, is a leading global beauty company, with nearly
$11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold
through more than 6 million active independent Avon Sales Representatives.
Avon products are available in over 100 countries, and the product line includes color
cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized
brand names as Avon Color, ANEW, Skin-So-Soft and Advance Techniques.
Learn more about Avon and its products at www.avoncompany.com

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Eyeconic Kajal

Press Release: Lakme Launches 5 New Shades of Eyeconic Kajal

GO EYECONIC WITH WHITE 
BREAK THE CODES WITH WHITE ON YOUR EYES THIS NEW YEAR
LAKME LAUNCHES 5 NEW SHADES IN THE EYECONIC KAJAL PORTFOLIO

Mumbai, 23rd December, 2013: After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.

About Lakmé: The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to http://www.facebook.com/iloveLakmé or www.lakmeindia.com

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fitness

Gear Up Buddies- First ever Digital Fitness Campaign Initiated by Jabong.com and PUMA

~A unique fashion fitness campaign to search for Chitrangda’s next work out buddy~

Hi my lovely readers, it feels very bad to being MIA for long but sometimes you can’t help it. I am extremely sorry for that. Anyways guys, I have an awesome news for you. Our very own e-commerce site Jabong.com and PUMA have launched their first ever digital fitness campaign “Gear Up Buddies” with PUMA Fitness Ambassador, hot and sizzling Chitrangda Singh.

Jabong.com in association with PUMA announces their unique campaign “Gear up Buddy” with Chitrangda Singh. This new initiative aims at promoting fitness in a big way. Starting today, the four week long campaign would culminate with the announcement of the 4th ‘Buddy’ for Chitrangda. Jabong.com and PUMA, both leaders in their own domains joined hands for this unprecedented initiative to bring its consumers an opportunity to showcase various looks on the gorgeous Chitrangda Singh and her 3 buddies.


The campaign will not only have PUMA merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin on Jabong.com with 3 different fitness regimes running, zumba & cross fit. The activities will be performed by Chitrangda Singh and her 3 fitness buddies – Nupur, Sucheta Pal and Shayamal. 


These rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.  The contestants will be entitled to points which will be accumulated on the PUMA fitness board (on the page itself) and the ultimate aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangda Singh herself. There is more in store for the participants as they stand a chance to win exciting goodies from PUMA and Jabong.com.



Excited to be a part of the association, Chitrangda Singh, Fitness Ambassador, PUMA India says “Fashion & fitness are the two words that best describe me. This is the first association which combines both fashion & fitness and I am glad to be a part of such an association. This is one campaign that speaks to the fitness fanatics and will be a platform for me & my 4 buddies to make people fit. I am delighted to be a part of this great endeavor put together by PUMA& Jabong.”

Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star and PUMA Brand Ambassador Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we giveour customers aonce in a lifetime opportunityto work out with a Bollywood star.”
Isaac John, Head of Marketing, PUMA India said “PUMA and Jabong.com come together for a path-breaking initiative with ‘Gear Up Buddies’ – where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA’s Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great.”
The Gear-Up Buddy website design and concept was created by Brandmovers – a leading Engagement Marketing and Digital Agency (www.brandmovers.in). A simple click opens the door to fit fashion, nowhere else but at Jabong.com! What are you waiting for, log on towww.jabong.com/gearupbuddyand make your way to a fitter, cooler self that’s fashionable too!
Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!
About Jabong.com
Jabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more.  In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.
About Puma
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
So, what are you waiting for? Go upload your fitness videos and pictures and stand a chance to become Chitrangda’s fitness buddy!! 
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Avon

Avon Winter Makeup Tips by Neha Khanna



Sunday Brunch Look
  • To get the look right, it is essential to use compact or loose powder to set the foundation and control oil.
  • Use Avon Glimmerstick Diamond Eyeliner– Twilight sparkle and create a thick/thin liner, depending on your preference.
  • Smudge the liner to get an eye shadow effect followed by Super Extended Extreme mascara for fuller lashes.
  • Apply a blush in pink shades like Rose Lustre shade of Ideal luminous blush for a healthy glow.
  • Complete the look with Avon’s Extra Lasting Lipstick – Totally Twig shade.

Note:
  • To get the correct winter look use warmer colours or add a lot of gloss to lighter shades.
  • Follow a regime of Cleansing, Toning, Moisturizing and SPF (CTMP) to maintain a healthy glow.
  • To buy a perfect foundation that will suit your skin colour, you must try the foundation on your jaw line and buy the one that blends with you skin.




New Year Party Look 
– with Avon’s Totally Kissable Lipstick in Deep Orchid shade
  • Start with an Eye shadow, depending your colour of your clothes.
  • Blend it well to get a balanced effect.
  • Swipe a lot of mascara as the eye shadow needs to be light.
  • Apply Avon’s Earthen Rose blush on your cheekbones.
  • Complete the look by applying Totally Kissable Lipstick in Deep Orchid shade.

Note:
  • Try to keep the colour of the blush close to your skin tone.
  • While using a darker lipstick either apply it directly or use a lipstick brush.
  • To get that red carpet look pair with a black dress/gown.


By Neha Khanna, Celebrity Makeup Artist, AVON India
  
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