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gift ideas for rakhi

Celebrate Rakshabandhan with The Body Shop| Press Note

This Rakshabandhan, enter a world of festive gifting through The Body Shop®. Choose from a wide range of gorgeous pampering gifts specially made for your loved ones. Each gift is made for personalized experience keeping your special someone in mind. A gift to please all and to suit everyone’s budget.

You can also create your own gifts by selecting from the extensive range of naturally-inspired products across all categories like Fragrance, Bath & Body, Skin care, Make – Up, Men’s , Hair etc.Gift your brother or sister a special delight from The Body Shop®

Gift Cube JCB- Rs 850
Gift Small Satsuma- Rs 3100
Gift Deluxe White Musk- Rs 3295
Gift Small Moringa- Rs 3545
Gift Bag Satsuma- Rs 1595
Gift Small Honeymania- Rs 2295
Gift Medium Strawberry- Rs 2095
Gift Cube Indian Night Jasmine- Rs 850

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Press

Press Release: TRESemme Launches New Split End Remedy Range

Looking for a scissor-free solution to split ends?
Salon Gorgeous, Split-End Rescued tresses with the new TRESemmé Split Remedy Range
March 2014: One of the favourite hair care brands of New York’s fashionistas, TRESemmé, has always been driven by a simple truth; every woman deserves to look fabulous as if she has just stepped out of a salon. Recommended by hair stylists all over the world, TRESemmé unveils the secret of split end rescued, salon style hair at home every day with the new TRESemmé Split Remedy Range.
Women often complain of a bad hair day and hide their tresses compromising on style. Split ends, as a matter of fact, may actually be one of the reasons why women experience a bad hair day and hide their tresses. Excessive use of heat styling tools, chemical processing, bleaching and prolonged exposure to sun are known to cause damage and may contribute to split ends. Most women believe a salon haircut is the solution to get rid of split ends. Unfortunately, it makes one compromise on length as well as hairstyles.
TRESemmé understands women’s intrinsic desire for salon gorgeous hair at home and the need to style hair without compromise. Hence, it introduces its specially designed Split Remedy range, for women seeking a solution to split ends and enjoy their beautiful length.
The new range incorporates Amino Vitamin Blend and helps to rescue split ends, resulting in – easier to style, more manageable, shiny and stronger hair.
TRESemmé Split Remedy Shampoo gently cleanses hair of oil and dirt while the TRESemmé Split Remedy Rinse out Conditioner conditions hair strands leaving your hair look healthy and stay smooth. TRESemmé Split Remedy is a salon quality formulation with Amino-vitamin blend and helps rescue up to 96% of split ends with use of shampoo and conditioner in just three washes for healthy-looking, smooth hair ready to style.


TRESemmé Split Remedy is the new secret to Diana Penty’s scissor free tresses. “My hair undergoes a lot of styling on a regular basis and split ends would rob my hair off its near perfect polished finish. The solution I resorted to until now was a haircut which meant compromising on my length, which is very dear to me. With the TRESemmé Split Remedy range, I have found an appropriate solution. TRESemmé Split Remedy is a quick and easy solution to achieve split ends rescued salon gorgeous look without compromise.”
TRESemmé Global Hairstylist, Marcus Francis, “Each of TRESemmé’ variants is unique and is formulated to work brilliantly for specific hair needs. The new Split Remedy is an amazing product that helps tackle a universal hair problem allowing women to experiment with different styles and lengths with confidence. One doesn’t need to compromise on their style quotient by hiding or cutting hair.”
Speaking at the launch of TRESemmé Split Remedy, Srinandan Sundaram, General Manager, Haircare, Hindustan Unilever Limited said, “Indian women aspire to attain salon like gorgeous hair. We at TRESemmé understand this intrinsic aspiration and have addressed this need of hair transformation for women at home with salon innovations. TRESemmé Split Remedy is our latest offering that will help women achieve salon like hair without compromise.”
How does it work? The Innovative range contains Silicone, amino-vitamin blend and conditioning ingredients. All these ingredients from the formulation work in synergy to reduce split ends of hair fibre. The Silicone in the formulation has ability to form a lubricating layer on hair fibre. When hair is treated with shampoo and conditioner this layer helps to coat hair fibre to help bring hair fibres and split ends together. This layer also helps to reduce friction between 2 fibres and improve hair alignment.
This also includes blend of vitamins- Vit H, Vit B3, Vit C and Vit E along with lysine all known nourishing ingredients. The formula also contains poly electrolyte complex, oppositely charged polymers which are known to aid bringing split ends together.
Available in Shampoo and conditioner at a Retail store near you
Shampoo – 600ml (Rs.349/-) ; 215ml (Rs.170/-) ; 90ml (Rs.80/-)
Conditioner -215ml (Rs.170/-) ; 90ml (Rs.80/-)
About TRESemmé
TRESemmé was created in St Louis, Missouri, by high-profile hairstylist Edna Emmé, who gave her name to the brand. Back then, the product was only available in professional hairdressing salons. Over the following sixty five years, TRESemmé has continued to build on its early success, helping women look great throughout the world. TRESemmé is dedicated to creating cutting edge salon innovation hair care and styling products without the salon price tag. Our salon-inspired products are enriched with high quality ingredients to help you experience that salon feeling, every day.
About Hindustan Unilever Limited:
Hindustan Unilever Limited (HUL) is India’s largest Fast Moving Consumer Goods Company touching the lives of two out of three Indians. HUL works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
For more information, log on to:
http://www.tresemmeindia.com/
https://www.facebook.com/TresemmeIndia

https://www.youtube.com/user/TresemmeIndia
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Beauty Directory India

India’s Largest Beauty Trade Show – Professional Beauty Comes to Bangalore

       To also launch India’s first beauty directory for the industry
Bangalore 20th February, 2014: Recognized as India’s leading beauty and cosmetics trade show, Professional Beauty today announced its official launch in Bangalore. The largest beauty trade show will be taking place on 4th March, 2014 in Bangalore.

After phenomenal response year after year in Mumbai and Delhi, Professional Beauty shall now enter the Bangalore market, bringing together trade buyers from across South India spanning across hair, beauty, nails, skin, make up, cosmetics, spa and equipments.

This first of its kind event will feature leading beauty chains and professionals such as Naturals, YLG, Bodycraft, Bounce, Vaibhav Stores, Kryolan Cosmetics India, Babor, JCKRC, TIGI, Lure Nails, Remy Laure, Sally Hansen, Roots Hair, Friends & Co. SeaSoul Cosmeceuticals, Kiana amongst others.

Additionally, visitors will also witness the launch of India’s first beauty directory by Professional Beauty which aims at acting as a valuable reference and showcase platform for the beauty and cosmetics industry, for years to come. Leading exhibitors clubbed with look and learn seminars on current topics and trends in the industry, Professional Beauty, Bangalore promises to create a knowledge-sharing platform for the South India market while paving the way for discovery of industry techniques which have emerged in the current times. 

Commenting on its entry in Bangalore, Mr. Vikas Vij, Managing Director, Professional Beauty said, “ In the last few years, Professional Beauty has gone on to become an exceptional event and platform for the Indian beauty industry to gather at each year for the latest news, events and launches. With the beauty and cosmetics industry rapidly growing across South India, it was imperative for us to meet the demands of brands from across India by launching an edition in South India, starting off with Bangalore. We hope to be well received.”

Note: Professional Beauty is a B2B trade show and is reserved for trade & beauty professionals over the age of 16 years only.
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Asin

Bollywood Celebrity Asin is the Brand Ambassador of Avon India| Press Note

Avon India announces Bollywood celebrity Asin as brand ambassador

Unveils New Avon Makeup Collection



New Delhi, February 3, 2014: Avon, the leading global beauty company is proud to announceBollywood diva Asin as their first ever Brand Ambassador in India. As the new face,Asin will be will be exclusively representing Color, Skincare and support Avon’s philanthropic efforts. On this occasion, Asin unveiled Avon’s new makeup collection comprising of lipsticks, lip glosses and eyeshadows.
The new makeup collection is formulated with True ColorTechnology, enabling shade pigments to reveal their true brightness and vividness for ultimate wear. This trendy makeup range has been designed keeping in mind the varied skin tones. Avon with its new range helps you ‘reveal your most fabulous you’. The rich color ‘you see is what you get’, makes you feel beautifully confident all day.
Speaking on the occasion, Mr. Ujjwal Mukhopadhyay, Managing Director, Avon India said “We are thrilled to have Asin as the brand ambassador of Avon. An icon of beauty, Asin portrays modern, bold, captivating beauty that perfectly compliments the Avon brand personality. She is an aspirational example of a woman who embodies beauty both inside and out that makes her a perfect fit for Avon. Avon is an innovative brand that loves its consumers and assures of them something new and exciting at all times, like the new face of the brand and new range of products.”

On her association with the brand, Asin said “Avon is a brand I have always loved and respected, I am happy to be associated with this globally recognized beauty brand in India. It is great to be representing a brand that has been an icon for women who are fashionable and aspire to be independent. Also I believe in using quality products which brings me back to Avon. As a company committed to offering trendy, high quality and innovative products I think it is great that they have a new True Color technology with which what you see is what you get.”
Ms. Swati Soli Pal, Marketing Director Avon India commented that “This is the first time that Avon India has appointed a brand ambassador. As we move towards widening our reach to new audiences and position ourselves as an aspirational brand, we believe that this association with Asin will enhance our connect with the consumer.We welcome Asin to the Avon family and look forward to taking the brand to the next level.”
Asin is a leading actress in Bollywood and tops the Bollywood Hundred Crore Club among other actresses. The young actress started her career in the South Indian film industry and with a string of blockbuster hits was fondly referred to as Queen of Kollywood. In 2008 Asin made her debut in Bollywood with Ghajini opposite Aamir Khan which was the first Bollywood film to have collected more than 100 crore. Subsequently, Asin has worked with lead Bollywood actors like Salman Khan, Akshay Kumar, AbhishekBachchan. Asin has won a number of awards for her performance in various films in the Tamil, Telugu and Hindi industries including three Filmfare awards.
Globally, Avon is well represented by celebrities such as Irina Shayk, Megan Fox, Lucy Hale and Olivia Wilde among others. Known for empowering women since 1886, Avon has been building bonds with women offering them a dynamic opportunity to achieve independence, accomplish their goals and transform their lives.
About Avon Beauty Products
Avon, the company for women, is a leading global beauty company, with nearly
$11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold
through more than 6 million active independent Avon Sales Representatives.
Avon products are available in over 100 countries, and the product line includes color
cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized
brand names as Avon Color, ANEW, Skin-So-Soft and Advance Techniques.
Learn more about Avon and its products at www.avoncompany.com

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Eyeconic Kajal

Press Release: Lakme Launches 5 New Shades of Eyeconic Kajal

GO EYECONIC WITH WHITE 
BREAK THE CODES WITH WHITE ON YOUR EYES THIS NEW YEAR
LAKME LAUNCHES 5 NEW SHADES IN THE EYECONIC KAJAL PORTFOLIO

Mumbai, 23rd December, 2013: After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.

About Lakmé: The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to http://www.facebook.com/iloveLakmé or www.lakmeindia.com

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fitness

Gear Up Buddies- First ever Digital Fitness Campaign Initiated by Jabong.com and PUMA

~A unique fashion fitness campaign to search for Chitrangda’s next work out buddy~

Hi my lovely readers, it feels very bad to being MIA for long but sometimes you can’t help it. I am extremely sorry for that. Anyways guys, I have an awesome news for you. Our very own e-commerce site Jabong.com and PUMA have launched their first ever digital fitness campaign “Gear Up Buddies” with PUMA Fitness Ambassador, hot and sizzling Chitrangda Singh.

Jabong.com in association with PUMA announces their unique campaign “Gear up Buddy” with Chitrangda Singh. This new initiative aims at promoting fitness in a big way. Starting today, the four week long campaign would culminate with the announcement of the 4th ‘Buddy’ for Chitrangda. Jabong.com and PUMA, both leaders in their own domains joined hands for this unprecedented initiative to bring its consumers an opportunity to showcase various looks on the gorgeous Chitrangda Singh and her 3 buddies.


The campaign will not only have PUMA merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin on Jabong.com with 3 different fitness regimes running, zumba & cross fit. The activities will be performed by Chitrangda Singh and her 3 fitness buddies – Nupur, Sucheta Pal and Shayamal. 


These rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.  The contestants will be entitled to points which will be accumulated on the PUMA fitness board (on the page itself) and the ultimate aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangda Singh herself. There is more in store for the participants as they stand a chance to win exciting goodies from PUMA and Jabong.com.



Excited to be a part of the association, Chitrangda Singh, Fitness Ambassador, PUMA India says “Fashion & fitness are the two words that best describe me. This is the first association which combines both fashion & fitness and I am glad to be a part of such an association. This is one campaign that speaks to the fitness fanatics and will be a platform for me & my 4 buddies to make people fit. I am delighted to be a part of this great endeavor put together by PUMA& Jabong.”

Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star and PUMA Brand Ambassador Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we giveour customers aonce in a lifetime opportunityto work out with a Bollywood star.”
Isaac John, Head of Marketing, PUMA India said “PUMA and Jabong.com come together for a path-breaking initiative with ‘Gear Up Buddies’ – where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA’s Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great.”
The Gear-Up Buddy website design and concept was created by Brandmovers – a leading Engagement Marketing and Digital Agency (www.brandmovers.in). A simple click opens the door to fit fashion, nowhere else but at Jabong.com! What are you waiting for, log on towww.jabong.com/gearupbuddyand make your way to a fitter, cooler self that’s fashionable too!
Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!
About Jabong.com
Jabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more.  In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.
About Puma
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
So, what are you waiting for? Go upload your fitness videos and pictures and stand a chance to become Chitrangda’s fitness buddy!! 
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hair

Press Release: Kérastase Introduces Volumifique, the renovation of its Volumactive range for fine, flyaway hair.

Women with fine hair often complain that their hair is fragile and their hair fibre tends to break easily. Fine hair tends to be flat at the roots and becomes oily quite quickly. Fine hair is also difficult to style and quickly loses its shape.
The strength and thickness of the hair depends on the structure of its cortex. The cortex is composed of keratin and makes up thebody of the hair fibre. The mass of the cortex defines the overall diameter of the hair fibre. For fine hair, the quality and mass the cortex are lower than that for thick hair and this is what makes fine hair look limp and more vulnerable to breakage.

Kérastase creates the Volumifique range to cater to the specific needs of fine hair. Building on Kérastase’s current range for fine hair Volumactive, the Volumifique range goes further in terms of performance and lightness. A volume innovation, Volumifique is Kérastase’s 1st thickening effect hair care range to create shapely hair texture. The products of the Volumifique range have a unique combination of Système Ampliflex and Intra-Cyclane.Système Ampliflex provides external action which reinforces the hair fibre and adds body and shine to the hair. Intra-Cyclane works from within to create long lasting shape memory.
Volumifique products offer textures especially tailored for fine hair. Stylight® Textures as they are called are the new generation of anti-heaviness textures which are completely absorbed by fine hair, offering volume and lightness.
Volumifique offers a 3 step regime that guarantees the transformation of fine hair:
01 Bathe: Bain Volumifique: Creates feather light volume on fine hair. Soft and light, the formula gives a visible thickening effect on the fibre without weighing it down.
Pack Size: 250ml, MRP: 1500 INR

02 Treat: Gelee Volumifique: Rinse-out transparent conditioner care with ultra-light texture that integrates the most powerful volumising ingredients. It offers soft cosmetic touch and spectacular volume.
Pack Size: 200ml, MRP: 1900 INR

03 TEXTURISE: Mousse Volumifique: Amplifying mousse that revives hair with long-lasting substantial volume and structure. Mousse Volumifique reinforces support and gives hair a natural feel and shiny finish. Mousse Volumifique Protects the hair from heat styling. Volume is safeguarded by an anti-static effect.
Pack size: 150ml, MRP: 1700 INR

The results of the Volumifique Range are visible almost instantaneously, with efficiency even on long hair. Roots are lifted. Hair is shaped uniformly. Hair becomes a playground for style. With time, shine is locked for a hair texture with depth and contrast. Volume and lightness are like imprinted into the hair.
Volumifique will be available across Kérastase Salons from the month of November onwards.

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Elle18

Press Release: Stand Out at Your College Fest with Elle 18

As we near the rush hour for college fests, every girl wants to look like a star and stand out in the crowd. Whether its numerous events at the festival or simply an occasion to show off, the Elle 18 girl is always ready with an arsenal of quick fixes and beauty must haves that will make every head turn!
Scroll down to see what it takes to look like a beauty queen at a collegefestival!

#Must Haves 1- Juicy Lip balm in funky flavours

Just like your skin, your lips are vulnerable to the harsh rays of the sun and dehydration. Keep them looking luscious while you go enjoying the festival with a good lip balm which has SPF. Day or night, you will be able to protect your pout in pretty colours of pink, mauve, red, berry, peach and beige.

#Must Haves 2- ‘Pop’ eye liners in stunning colours

Want to show off your eyes? Make them pop with the ‘winged look’and instead of a black liner opt for bright colours of purple, green and silver.
Make sure you carry these in your makeup bag to touch up as and when require

#Must Have 3- Glow Compact
Between running from one end of the fest to the other, socializing, participating and in general having a good time there is a dullness that envelopes the face! Get the perfect fix for this with a glow compact – small and handy to fit right into your bag. The aim is to glow and breeze through your fest looking flawless and absolutely radiant.

#Must Have 4- Kajal
The quintessential favorite of every Indian girl the kajal will never let you down! Get an instant face lift with a simple black kohl in your bag and you are good to go!

#Must Have 5- Glow Foundation
If you are the fashionista who battles with blemishes, marks and acne,the glow foundation is your beauty remedy! Add a dab of foundation to ensure you have a flawless face throughout the day!

An every-day silky delicate texture foundation with SPF 8 will combat the sun and be the perfect addition to your make-up bag!

Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

So, girls are you ready to rock the fest??


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Elle18

Press Release: Dress Up for College Fests with Elle 18

Which College Festival Diva are you? 

College Festivals are the place where girls meet their best friends, crushes and people they hate to love. From organizing, cheering, performing, competing and winning, the festival diva must never forget to look glamorous every step of the way. Elle 18 helps you identify the best look suited to your personality. Whether you are simply cheering for your friends or leading the core team of your college, Elle 18 shows you how to do it in style!


Identity– The Peppy Cheerleader

Every college needs a cheerful girl who uses her energetic personality to cheer her team and gain some points for team spirit. The Peppy Cheerleader requires an energetic look that makes her stand out and get herself and her college recognized. Keep those lips moist to cheer with the new range of Elle 18 juicy lip balms.

Tasks: Cheering and shouting out innovative slogans just got simpler with a non-sticky lip balm containing Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips in pink, mauve, red, berry, peach and beige!



Identity – The Leading Lady

A college festival needs a team and more importantly a leader to run the show. She’s the girl seen running around the campus, getting things done and allotting tasks. She requires a tamed look which is smart and spunky, formal yet fun. Get the best of both worlds with the Elle 18 Nail Pops.

Tasks: Be it signing bills and greeting guests, funky, youthful nail colors in explosive shades called Nail Pops are guaranteed to make you lead the way with gorgeous nails.



Identity –The Girl-in-charge

College fests can be a lot of fun and can be the ideal place to create the best memories with your friends. But every college needs a girl who is firm and means business when it comes to keeping the festival secure. For those long hours, to liven that face up she has Elle 18’s Glow Foundation.
Tasks: Checking bags, managing long lines, and monitoring crowds require a lot of work which can tire the face out. Elle 18’s Every-day silky delicate texture foundation with SPF 8 blends into your skin to give you a bright radiant look all day long.

 Identity – The Coy Chica

Not all girls can cheer loudly or lead the way; some girls silently admire the talents of others and just find college festivals a way to be with their friends. That doesn’t mean they can’t get noticed! She is the coy chica and she does have a way to get noticed with Elle 18’s Color pop liner.
Tasks: To make college fests an even more eye popping one, The Color Pop range by Elle 18 brightens your experience with Wacky shades like Gun Powder, Purple Pataka, Blue Blast, Silver Spark and Green Grenade

 Identity – The Glowing Star

Taking center stage at a college festival can be nerve racking for anyone, but someone’s got to do it. She needs to shine on stage and let her talent come through… To help her shine like a star she has Elle 18’s Glow compact
Tasks: Singing, dancing, acting and walking the ramp just got more glamorous with a slim and easy compact. It smoothens and moisturizes the skin at the same time protecting it from the glare of those heavy lights. Shine bright like a star! 


Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

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beauty

Press Release: Care for Your Lips All Day with Elle 18

Care for your Lips – all day

Ever wondered how Anushka Sharma manages to flash that beautiful, captivating smile every time she faces the camera? 

If your eyes are magical, let your lips cast a spell too!Caring for lips is the most important beauty regime that every girl must follow throughout the day. Due to exposure to pollution, dust, stress and drying effects of the sun and other external extremities your lips can become chapped and dry.
Keep those pouty lips moisturized throughout the day, with a dash of colour by following these simple steps by Elle 18.

  • Step 1:  Start your day by drinking a glass of warm water with a pinch of lemon. Not just great for your lips but wonderful for your skin!

  • Step 2: Before you step out of the house for your busy day, apply a full layer of the Elle 18- Juicy Lip balm. Take your pick from any of the 6 yummy juicy gorgeous shades.. It is important to use a lip balm which has SPF as your lips get chapped due to the harmful rays of the sun

  • Step 3: Drink lots of water! No matter where you are carry a 500ml bottle of water to keep your lips hydrated

  • Step 4: Avoid licking your lips.  It’s a great feeling to do it but since lips do not have oil secreting glands, they dry up faster and make them harsher

  • Step 5: Keep reapplying your lip balm whenever you get a five minute break!

  • Step 6: Pucker up and practice that gorgeous smile!



 Elle 18- New Stylish Range

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 



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