Hi my lovely readers, it feels very bad to being MIA for long but sometimes you can’t help it. I am extremely sorry for that. Anyways guys, I have an awesome news for you. Our very own e-commerce site Jabong.com and PUMA have launched their first ever digital fitness campaign “Gear Up Buddies” with PUMA Fitness Ambassador, hot and sizzling Chitrangda Singh.
Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star and PUMA Brand Ambassador Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we giveour customers aonce in a lifetime opportunityto work out with a Bollywood star.”
Isaac John, Head of Marketing, PUMA India said “PUMA and Jabong.com come together for a path-breaking initiative with ‘Gear Up Buddies’ – where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA’s Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great.”
The Gear-Up Buddy website design and concept was created by Brandmovers – a leading Engagement Marketing and Digital Agency (www.brandmovers.in
). A simple click opens the door to fit fashion, nowhere else but at Jabong.com
! What are you waiting for, log on towww.jabong.com/gearupbuddy
and make your way to a fitter, cooler self that’s fashionable too!
Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!
Jabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more. In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
So, what are you waiting for? Go upload your fitness videos and pictures and stand a chance to become Chitrangda’s fitness buddy!!