best online beauty store


Hi guys, so I am finally back after being MIA for a long. A lot has happened to me and my life has completely changed since my last post. I am not in a state to discuss about it in this post. Some of you might know it but for the rest I will try to talk about it in a life update post. Today, I wanted to share my experience of an recent online purchase from a new online store in the block named This review was long due since I made my purchase in late June. So, without further ado let me quickly share my views on this website and show you what I got from there.

Aplava derives its name from sanskrit origins. Aplava (pronounced “AAp luv” in original sanskrit) means taking a bath to purify oneself. It’s an ablution process of cleansing oneself. is a startup online beauty store which brings to you the best quality Indian and and international brands together. They have stocked almost everything from skincare to babycare. The best thing about this site is that they work directly with the manufacturers or authentic distributors which guarantees you get the authentic product every time you shop. Another thing that I liked about this site is that you get recommendations on products that suits your requirements. These recommendations are based on your Beauty Score that you are asked to calculate at the time you register. 

What is My Beauty Score?

My Beauty Score is nothing but a questionnaire that you are asked to fill up at the time you register for Aplava. This questionnaire includes a few questions that helps the team to understand your beauty needs or skin concerns and recommend the best products on your search. I found my Beauty Score is 48% which is pretty low 🙁

My experience: 
On June 27th I made my very first purchase from I decided to get a mix of makeup and skincare products. I got the MeMeMe Flawless Concealer that I always wanted in my life along with the Revlon Colorburst Matte Balm in Unapologetic, the Street Wear Color Rich Ultra Moist Lip Color in Pink Persuasion  and Just Herbs Almond Complexion Face PackI received the my products on 4th of July which is pretty fast for my address. I am quite satisfied with the delivery. The package arrived safely with all the products in excellent condition. The products were individually bubble wrapped. I did not have any issue with the shipping or with the products so I can’t really talk about the return or refund issues.

They give you an opportunity to ask the group of experts (including beauty experts and dermatologists) if you have any query. The Beauty Score thing totally worked for me as the products that were recommended for me were absolutely appropriate. The list of products is not much but I have to acknowledge that the catalogue they offer and the quality of brands as well as the products is way too rich despite them being a startup venture. 

Things That I Liked about

  • Over 3000 products from Indian and international brands to choose from. 
  • Product recommendation based on your need and concern by select experts. 
  • A chance to accumulate points from every product you purchase and redeem them. 
  • Free shipping over 1500 INR.
  • 10 days free return. 
  • 24×7 customer care service.
  • Easy navigation. 

Overall, I really liked this website. My experience with Aplava was very satisfactory. I wish to shop more often in future. I would like them to introduce more brands both high-end and drugstore soon. I hope you found this post helpful for your next shopping. Write down your favourite website for international beauty products. I will be back again with some new posts soon. Till then be safe and keep smiling!

Disclaimer: Sponsored post but my opinion is 100% honest as usual. 

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