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V-day! Let’s not make it a D-day! I know it’s the time to celebrate love, but it would be incomplete if not for good fashionable clothes and accessories! Now, as the special day of the year is just around the corner many of you must have started preparing for it in advance. For all those who are a bit confused about their looks, let’s play your guardian angel. We understand that you want to look hot so that your lover doesn’t look here and there. Ahem! That’s quite a task, ladies. First, believe in yourself, and be willing to experiment. Don’t be that same plain Jane. 

So, how can you look hot on Valentine’s Day? Here are a few dresses you can try.

Lace dress in bright shade

You can feel the love in the air, right! And, what’s the color of love? Did you just say red! Then go for it! Ladies, red is the perfect shade to wear on V-day. Pick a lace dress in red, and be that style diva your beau always wanted to see in you. Pair it up with nice heels in black and go for designer earrings to accentuate the oomph factor.

Sweater dress to beat the chill

The winters are not yet over, and if you are stepping out for a luncheon then a sweater dress is just perfect. We saw this dress from the label Next on Jabong.com. Isn’t it flirty as well as classy! Complete the look with blue-shade aviators or a pair of square sunglasses, and wear white sneakers. The style is quite upbeat and will make you look young.

White dress for a hot look!

If you are going to spend your entire day with your man then sport a flowy white maxi in lace or chiffon. First, it is comfortable. Second it gives you an elegant look. You can put bright makeup to complement it. Team it up with a shrug or a denim jacket for a windy evening, and wear boots to add a bit of edge to your look. You can wear fashion jewellery in beads and layers too. 

LBD to shimmer

One can seldom go wrong with an LBD. If your dinner date is and you are clubbing, then a skimpiest of short black dress can work wonders. I would say, choose a shimmery black party dress and sparkle throughout the evening. Your beau will find it hard to take his hands off you. Pair the look with stone-studded earrings, and a pair of high heels.



Ooze oomph in racy side-slit dress

Why not flaunt your legs and make others envy. It’s Valentine’s Day and you can be risqué. You can work your mojo in a body-hugging attire with a side slit, and be a head-turner. Wear long danglers, a rose-gold designer watch, and a pair of strappy sandals. Seeing you in this attire your guy can’t help, but thank his lucky stars. 


So guys, which look would you choose for V’Day? 
Let me know in the comments! 








Author Bio
Usha Lakra is a stylist/fashion blogger working with India’s leading e-commerce company. She has been writing for celebrity fashion and is an avid Bollywood buff. This fashionista can always be contacted for style tips as they are always up her sleeve. Here she reviews ‘The Juice‘ cover page.

India’s most loved fashion e-tailer to launch exclusive ‘Party Store’ Shop-in-Shop; become the go-to destination for fashion aficionados.
Chance to win party wardrobe worth Rs.20,000 from array of participating brands. 

New Delhi, Dec. 4, 2015: India’s leading online fashion retailer Jabong is launching an exclusive ‘Party Store’ Shop in Shop on December 8, 2015. With this, Jabong establishes itself as the go-to destination for fashion this party season by adding to the exuberance of this celebratory season.  
The Party Store-Shop in Shop showcases the latest trends, styles, ways to wear and how to’s for the party season. It features a wide range of party collection available on Jabong with products ranging from Rs 499 to Rs 10,000-plus. The store also has distinctive features and tabs such as Shop by category, brand, trends, looks and more.  

Premier brands such as Jack & JonesVero Moda, Faballey, Femella, Kaaryah, Lakme, Colourlab, Maybelline, Bluesaint, Basics and others will feature in the Party Store, giving Jabong customers a chance to learn of various trends and looks for the season and the liberty to choose from a wide array of brands. Jabong is supporting the Party Store with a 360-degree marketing campaign that extends across paid, owned and earned mediums. This offers the participating brands the opportunity to display party collections along with high online and digital visibility. The online fashion major also plans to use its app along with extensive social media presence to reach out to its existing huge customer base and more. The brands get to interact directly with customers via online contests and blogger chat sessions. 
In order to ensure an effective customer engagement, Jabong will run weekly contests over the social media with party wardrobe worth Rs 20,000 to be won. Jabong is also collaborating with leading fashion bloggers such as Purushu Arie and Magali Vaz of ‘Magalic’ for review of products on the Party Store and weekly online chats with our customers to help them select the perfect wardrobe for the season.
In line with its festive celebrations this season, Jabong also ran an app-only salethis Thursday offering ‘Min 25% + Extra 25% off’. This sale will continue on the Jabong website from December 4-6, along with the Super Weekend Sale on December 5 and 6 by Vero Moda, Only, and Jack & Jones. Products will be available at ‘Flat 60% off’ during this period. In one of the recent researches by a major business media that surveyed 7,200 consumers, Nielsen ranked Jabong as the leading fashion retailer among India’s most trusted e-commerce brands in 2015.
About Jabong:
Jabong is one of the five fashion e-commerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River IslandSisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like FavshopShop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its Be You ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style. Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen.

Disclaimer: Press release by Jabong


World’s top fashion brands 30%-60% cheaper from Nov. 27-30


New Delhi, November 26, 2015: India’s leading fashion online retailer Jabong is back with a new shopping bonanza for the festive season – the Black Friday Weekend Sale — from Nov. 27-30. Products ranging from tops, dresses, denim, winter-wear, to accessories, will be available at a minimum 30% to 60% discount. Leading international brands with offers up for grabs are Mango, TOPSHOP, TOPMAN, Dorothy Perkins, Tom Tailor, Vero Moda and Superdry amongst many others.
Black Friday is the day following Thanksgiving Day, when in the West the holiday shopping season starts. This shopping trend is fast catching on in India too. The Jabong Black Friday Weekend sale aims to whet the appetite of the fashion aficionados with attractive deals, savings and access to the best of global brands, all from the comfort of their homes.
Speaking ahead of the Black Friday Sale, Nils Chrestin, Interim CEO at Jabong and Group CFO of Global Fashion Group, said, “We wanted to do something special for our vistors this year, which is why we’re introducing our Black Friday Weekend sale for the first time. We have brought a vast range of international and local brands featuring both party wear and winter pieces to indulge in for this season. We at Jabong believe in pampering our visitors so they have the conveniece of shopping their favourite fashion brands at the best prices and receiving top class service from the comfort of their own home on our app or website.
Jabong is the most preferred online fashion destination in India. Various indicators and significant revenue growth registered in the recent Diwali Super Style Fest bear testimony to this fact. Earlier, the fashion e-tailer also successfully ran the Jabong Durga Puja Festive offer, the Dhanteras 101 prices offer besides Diwali Super Style Fest for the season. British fashion brands TOPMAN and TOPSHOP, which were launched recently, saw a 300% growth within a month.
About Jabong:
Jabong is one of the five fashion e-commerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island, Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like Favshop,Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style. Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen.

Elegance meets fashion when it’s Topshop. Being a fan of this British brand, I always wanted to shop from this renowned brand. The credit of bringing Topshop’s classy Brit street style to Indian market goes to Jabong.com. Now, as it has gone online in India, my happiness knows no bound. As a fashionista, who believes in classy style and structured attires, seeing Topshop clothes online was joie de vivre.
This season, Topshop is all about varied styles, spunk and trend-setting. One can find sheath dresses to belted-bowed trousers to high-low shirts in the collection. Yes, there is something for every style-forward girl in Topshop.
Yes, the platter is full! Now, as the time has come to think knitwear, let’s decode what Topshop has to offer this Fall/Autumn. The brand has revived the retro times and has given new twist to funnel necks and textured knits. Pullovers in nineties ribs and graphic lines sweaters, reminiscent of the gone era, are also available.
Wanna be a Topshop gal this fall? Try this out and fetch compliments.
I already got one pleated skirt from the brand for autumns! Of course, you can do pleated skirts with élan when there is nip in the air. Topshop midi skirt in black-and-white, available online, can be your perfect pick for statement autumn style. Team it up with Topshop clean button cuff funnel top. That’s all for the look! Certainly, no!
Here’s the twist! I will give you two looks for the same dress! If you want to add a new dimension to it, go for a chunky neckpiece and wear a chic sandal rather than pumps or bellies. A ponytail or braided hairdo can make your look different from the crowd. A few days back actress Kajol pulled off a look like this at Global Citizen festival.
Look 2: The second look is more vintage and classy. I would suggest wear a trench and a pair of pumps in hot red with the dress. Big bauble earrings will complement the look perfectly. A smart sling bag will add more sass to it.
For more style tips you can always follow us! Meanwhile, it’s Topshop! The brand has some amazing clothes. Effortless style is what it guarantees.
Here are the outfits from Topshop worth trying:
Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog


Disclaimer: This is a guest post.
Fashion industry veteran Sanjeev Mohanty to steer next growth phase of India’s leading online fashion marketplace

New Delhi, Oct. 31, 2015: India’s leading online fashion marketplace, Jabong, has announced that it has appointed Mr. Sanjeev Mohanty as Chief Executive Officer (CEO) and Managing Director effective early December 2015.
Mr. Mohanty has over 20 years of leadership experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as Managing Director. Prior to his role at Benetton India, Mr. Mohanty worked at Madura Garments as General Manager and Brand Head for SF Jeans and at Levi Strauss as Product Manager for the topwear category. He studied at the National Institute of Fashion Technology, where he pursued a Masters degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing.
Commenting on the appointment, Mr. Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, said, “We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India.”
Mr. Mohanty said, “I am excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong given its scale and consumer brand recognition. The company is uniquely positioned as India’s only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers.”
Global Fashion Group has raised approximately US$1.5 billion in capital since 2011 and is backed by a number of large and long-term oriented shareholders. GFG has emerged as the world’s leading fashion group for emerging markets covering Latin America, Middle East, Russia & CIS, India, South East Asia and Australia.    
Mr. Lorenzo Grabau, Chairman of GFG and CEO of Investment AB Kinnevik, the largest shareholder of GFG, said, “India is a hugely exciting market and GFG’s shareholders and management remain committed to building Jabong to the benefit of its customers, employees and partners. We look forward to supporting Sanjeev as the company starts a new chapter this Diwali.”
Earlier this year, Jabong was found to have the leading website awareness among all online fashion stores in India according to a survey by Nielsen, a leading global information and measurement company that provides market research and insights in more than 100 countries.
ABOUT GLOBAL FASHION GROUP
Global Fashion Group (GFG) operates across four continents and 28 countries, employing over 9,500 people. With a focus on emerging markets, GFG targets a EUR 300 billion fashion market and over 2.5 billion people who rapidly continue to move online and purchase via e-commerce. GFG offers a wide assortment of leading international and local fashion brands, as well as a selection of internal brands. GFG invests consistently in delivering the best customer experience, including last mile delivery networks where necessary. Global Fashion Group was founded in 2011 by Swedish Investment AB Kinnevik and German Rocket Internet SE. For further information visit www.global-fashion-group.com.
ABOUT JABONG
Jabong is one of the six fashion ecommerce brands within Global Fashion Group (GFG), the world’s leading fashion ecommerce group for emerging markets that operates across 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers a wide selection of over 350k products across its footwear, apparel, jewellery and accessories categories. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe.  Jabong, founded in 2011, is based out of Gurgaon and employs around 800 people.



Parineeti Chopra flashes her curves! Looks hotter than ever on the Juice Cover

Welcome the new Parineeti Chopra! Looking hotter than ever, the actress sizzles on the Juice coverpage! So, what makes her fit? How this actress is setting the pages of this fashion magazine on fire? Let’s decode the sultry avatar of the ‘Ishaqzaade’ actress.

Parineeti Chopra Sizzles on the Juice Magazine Cover| Cherry On Top Blog
What’s there that is making this actress look hot? Being at the receiving end of flak, Parineeti Chopra admits she was fat. As she struggled with her yo-yoing weight, she even abhorred being on the list of worst-dressed Bollywood celebs as access to best of designer clothes wasn’t for her. All she tried in terms of fashion was to hide her plumpness with clothes.

“Look, let’s admit it, I was fat,” says Parineeti. The actress continues, “It’s true. For a while I was on every ‘Worst Dressed’ list out there. I was fat and I would not get access to the best of clothes. I’d constantly be covering up and not wearing clothes that were right for my body.” The actress took some time to learn how to style herself and realized that she needs to work out for a “better body”.


Parineeti Chopra Sizzles on the Juice Magazine Cover| Cherry On Top Blog
Off the limelight for almost a year now, the actress was enjoying the phase and utilized this time to achieve a fitter self. Now what you see on the cover is all her hard work. Dressed to kill in black fringed camisole by Mango and ripped denim shorts by Only, Parineeti sauces up the Juice cover. The beauty bones are prominent, and she has gone from flabbier to fitter. The hour-glass figure suits her, and she got curves to flaunt.

Parineeti Chopra Sizzles on the Juice Magazine Cover| Cherry On Top Blog
The reason behind this new ‘her’ is extensive training in kalarippayattu. The martial art from Kerala is helping the actress to get toned, but she is also following a strict diet regimen. A sculpted midriff indeed tells the tale of her patience and persistence.

In a candid tete-a-tete with the Juice magazine the actress talks about everything under the sun. From thinking films are a waste of time to being bitten by the acting bug, the actress has talked her heart out. Shot by ace fashion photographer Prasad Naik, she is styled by Daniel Franklin. Here is Juice September cover girl fit and fabulous like never before.

Parineeti Chopra Sizzles on the Juice Magazine Cover| Cherry On Top Blog



Author Bio:

Usha Lakra is a stylist/fashion blogger working with India’s leading e-commerce company. She has been writing for celebrity fashion and is an avid Bollywood buff. This fashionista can always be contacted for style tips as they are always up her sleeve. Here she reviews ‘The Juice’ cover page.
Hello all! hope you all have enjoyed Diwali a lot. Today I am going to show you what I recently bought. This haul is a fashion haul and comprises of clothes and fashion accessories. I think this is my first ever fashion haul in the blog. Anyways, let’s jump into the post- 
There was a sale on Jabong recently. Being a deal-hunter, I grabbed the opportunity to fill up my wardrobe a little bit as I always run out of good clothes right at the crucial moment. I bought two tops from People. Let’s check out-
My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion
My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion
My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion
The first one, as you can see, has a pastel green shade in the front and brown at the back. The top fits me very well. It doesn’t cling to your body at all. It’s very comfy and lets your body breath.  I am really into loose-fits and comfy clothes these days. The front of this top is Viscose Spandex and the backside is Linen. The second top is again a loose-fit, comfy top. I don’t actually remember the material but it is very light-weight and comfortable. Doesn’t irritate the skin and lets it breath. It is loose-fit but ingeniously highlights the curves of your body.
My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion
These two tops are again from Jabong. It has been ages since I bought them. I thought of showing them to you now. These are from Harpa and made up of the same material, that is Viscose. Both of them almost looks the same, they have these net detailing at the neck area which give them the oomph and breaks the monotony of the solid colours. I loved both of them so much that I bought them. Call me insane, but that’s me! 😛
My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion
These two tops I bought from the OASAP credit that I won long ago in Preethi’s giveaway. The bracelet you’ll see afterwards are from OASAP as well. I found the watermelon-prints very cute so I had to get it. Though it looks very short in length, but at the same time it is decently long. The heart-printed top is cute also, but I found it a little over-sized though I clearly remember I had ordered a size S L

My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion


My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion

My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion

This trouser is from Myntra when there was a festive sale going on. It’s from D-Muse and originally priced at 999/- but I got it in a 30% off discount. Happy J I love the zip detailing at the end. This is the moment when I wish I were a little taller. Sad L

My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion

My Recent Fashion Haul| Harpa, People, OASAP, D-Muse, Crunchy Fashion

These two are my current favourite possession right now. The bracelet is, as told before, from OASAP and the ear-cuff is by Crunchy Fasion, bought from Fashionara.com. I have bragged about it a couple of times on Facebook and Instagram (follow me if you don’t :P). I am currently into ear-cuffs and planning to buy a number of them J


So, that’s all for my recent fashion purchases. Stay tuned to my Facebook and Instagram to know more about my upcoming hauls. Till then, keep smiling and stay beautiful J

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Hello everyone! I have a really good news for all the fashionistas out there. If you love shopping designer clothes and love to encourage clothes from young budding designers then you might like this news.
Recently Jabong India, in association with TalentHouse India, brought forward a never-seen-before opportunity for Indian Fashion Enthusiasts. Jabong announced India’s frost ever Online Fashion Week or JOFW
Jabong says, it is the first online shoppable fashion week. JOFW is considered as a Nation-Wide Talent hunt for budding designers, models, makeup artists, hair stylists and fashion photographers.

The winners will be groomed by a Celebrity Mentor.

Designer collections displayed at JOFW will be sold on Jabong.

The submission period is over by now, but, you can make your favourite participant win by casting your vote. Voting will be closed on 6thof July. Winners’ names will be disclosed on 7th of July. The fashion week will start from 25th July and will be open until 30thJuly.

The online audience will be empowered to shop from the designer collection while watching the fashion show. Isn’t that cool?

Yami Gautam at the Launch Event of IOFW
For more details visit JOFW.com

So, hurry up and make the best person the winner.



Image Source: 1, 23

I am here again with yet another haul post. Recently, I bought some products from iHerb.com. I got some elf cosmetics products and a Real Techniques brush.

Also, I received my anniversary gift from boyfriend, which is actually a part of the gifts that he will be showering on me (ignore the exaggeration). It’s a ToniQ pouch/coin purse. He got it from Jabong.

I’ve also bought the much raved about Maybelline Colossal Turquoise Kohl from Nykaa.

So, let’s check out what I got-


I was eagerly wanting to buy some elf products, especially the Eye lid primer. When I got an opportunity to club with some other friends, one of them is a good friend Sushmita, I didn’t let the opportunity go. I bought, obviously the eyelid primer along with two of their matte lipsticks, in the shades Natural and Tea Rose (soon to be reviewed) and also laid my hands on the Real Techniques Expert Face Brush. 


This is the ToniQ pouch that I received as a gift from boyfriend. I am so in love with the vintage floral prints that it has. This cute little thing has two compartments, that’s another amazing thing. Isn’t it adorable?



Here’s the most talked about turquoise blue kohl by Maybelline. I couldn’t afford to miss it! 


I wanted to try a new cleansing wipes as I was quite bored with my previous ones. I got this facial wipes from Kara, which claims to have the benefits of cucumber and aloe vera. Believe me you guys, it works wonder as a makeup remover. I found it very handy when you want to clean your face or remove your makeup on the go or when you don’t feel like removing your makeup applying makeup remover solutions, cleansers and toner. It does a great job of cleaning your face perfectly.



That’s it by now friends. I hope you liked this small haul. It’s sad to say that this is going to be my last haul for next six months. I am on a shopping ban as I’ve a plan to do something really big for me. Wait for the surprise 😀 

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~A unique fashion fitness campaign to search for Chitrangda’s next work out buddy~

Hi my lovely readers, it feels very bad to being MIA for long but sometimes you can’t help it. I am extremely sorry for that. Anyways guys, I have an awesome news for you. Our very own e-commerce site Jabong.com and PUMA have launched their first ever digital fitness campaign “Gear Up Buddies” with PUMA Fitness Ambassador, hot and sizzling Chitrangda Singh.

Jabong.com in association with PUMA announces their unique campaign “Gear up Buddy” with Chitrangda Singh. This new initiative aims at promoting fitness in a big way. Starting today, the four week long campaign would culminate with the announcement of the 4th ‘Buddy’ for Chitrangda. Jabong.com and PUMA, both leaders in their own domains joined hands for this unprecedented initiative to bring its consumers an opportunity to showcase various looks on the gorgeous Chitrangda Singh and her 3 buddies.


The campaign will not only have PUMA merchandise up on the website for grabs but will also have other exciting activities to participate in. The chain of events will begin on Jabong.com with 3 different fitness regimes running, zumba & cross fit. The activities will be performed by Chitrangda Singh and her 3 fitness buddies – Nupur, Sucheta Pal and Shayamal. 


These rigorous regimes are described in detail through videos posted on the page and participants will get points by shopping the merchandise, sharing details with friends and family, uploading their work-out videos etc.  The contestants will be entitled to points which will be accumulated on the PUMA fitness board (on the page itself) and the ultimate aim would be to be on the top of the fitness board. The winner will get a chance to work out with Chitrangda Singh herself. There is more in store for the participants as they stand a chance to win exciting goodies from PUMA and Jabong.com.



Excited to be a part of the association, Chitrangda Singh, Fitness Ambassador, PUMA India says “Fashion & fitness are the two words that best describe me. This is the first association which combines both fashion & fitness and I am glad to be a part of such an association. This is one campaign that speaks to the fitness fanatics and will be a platform for me & my 4 buddies to make people fit. I am delighted to be a part of this great endeavor put together by PUMA& Jabong.”

Mr. Manu Kumar Jain, Co-founder, Jabong.com said, “We are proud to announce the unique campaign with India’s favorite sports brand (PUMA) and Bollywood’s fittest star and PUMA Brand Ambassador Chitrangda Singh. Inspiration of this association came from the love that people have for fitness and sports in our country as sports is not only a game/competition but a religion. With this association, we giveour customers aonce in a lifetime opportunityto work out with a Bollywood star.”
Isaac John, Head of Marketing, PUMA India said “PUMA and Jabong.com come together for a path-breaking initiative with ‘Gear Up Buddies’ – where fashion-conscious fitness customers can interact with our products in a way that has never been possible before on the digital medium. Shoppers will be able to see PUMA products come to life in a new and exciting way, and view a range of different looks as worn in action by our fitness experts. PUMA’s Fitness Ambassador Chitrangda Singh is the face of this campaign and she really brings to life the idea of working out with your buddies and having fun while looking great.”
The Gear-Up Buddy website design and concept was created by Brandmovers – a leading Engagement Marketing and Digital Agency (www.brandmovers.in). A simple click opens the door to fit fashion, nowhere else but at Jabong.com! What are you waiting for, log on towww.jabong.com/gearupbuddyand make your way to a fitter, cooler self that’s fashionable too!
Gear up! We are everywhere, Facebook & Twitter. Sign up and get started with Gear Up Buddy!
About Jabong.com
Jabong.com is India’s leading fashion and lifestyle e-store. Jabong.com offers 1000+ brands and more than 1,00,000 products in the offering. With a keen eye on the latest fashion trends, Jabong.com offers the widest assortment of fashion and lifestyle brands across categories such as shoes, apparel, bags, accessories and much more.  In a few months since its launch, Jabong.com is the most trafficked e-com site in India (as per Google.com traffic stats). As per the Com-Score report of December 2012 to May 2013, Jabong.com has the highest amount of traffic coming to its site amongst all Indian e-commerce companies.
About Puma
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.
So, what are you waiting for? Go upload your fitness videos and pictures and stand a chance to become Chitrangda’s fitness buddy!! 
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