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Elle18

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Elle18

Press Release: Stand Out at Your College Fest with Elle 18

As we near the rush hour for college fests, every girl wants to look like a star and stand out in the crowd. Whether its numerous events at the festival or simply an occasion to show off, the Elle 18 girl is always ready with an arsenal of quick fixes and beauty must haves that will make every head turn!
Scroll down to see what it takes to look like a beauty queen at a collegefestival!

#Must Haves 1- Juicy Lip balm in funky flavours

Just like your skin, your lips are vulnerable to the harsh rays of the sun and dehydration. Keep them looking luscious while you go enjoying the festival with a good lip balm which has SPF. Day or night, you will be able to protect your pout in pretty colours of pink, mauve, red, berry, peach and beige.

#Must Haves 2- ‘Pop’ eye liners in stunning colours

Want to show off your eyes? Make them pop with the ‘winged look’and instead of a black liner opt for bright colours of purple, green and silver.
Make sure you carry these in your makeup bag to touch up as and when require

#Must Have 3- Glow Compact
Between running from one end of the fest to the other, socializing, participating and in general having a good time there is a dullness that envelopes the face! Get the perfect fix for this with a glow compact – small and handy to fit right into your bag. The aim is to glow and breeze through your fest looking flawless and absolutely radiant.

#Must Have 4- Kajal
The quintessential favorite of every Indian girl the kajal will never let you down! Get an instant face lift with a simple black kohl in your bag and you are good to go!

#Must Have 5- Glow Foundation
If you are the fashionista who battles with blemishes, marks and acne,the glow foundation is your beauty remedy! Add a dab of foundation to ensure you have a flawless face throughout the day!

An every-day silky delicate texture foundation with SPF 8 will combat the sun and be the perfect addition to your make-up bag!

Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

So, girls are you ready to rock the fest??


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Elle18

Press Release: Dress Up for College Fests with Elle 18

Which College Festival Diva are you? 

College Festivals are the place where girls meet their best friends, crushes and people they hate to love. From organizing, cheering, performing, competing and winning, the festival diva must never forget to look glamorous every step of the way. Elle 18 helps you identify the best look suited to your personality. Whether you are simply cheering for your friends or leading the core team of your college, Elle 18 shows you how to do it in style!


Identity– The Peppy Cheerleader

Every college needs a cheerful girl who uses her energetic personality to cheer her team and gain some points for team spirit. The Peppy Cheerleader requires an energetic look that makes her stand out and get herself and her college recognized. Keep those lips moist to cheer with the new range of Elle 18 juicy lip balms.

Tasks: Cheering and shouting out innovative slogans just got simpler with a non-sticky lip balm containing Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips in pink, mauve, red, berry, peach and beige!



Identity – The Leading Lady

A college festival needs a team and more importantly a leader to run the show. She’s the girl seen running around the campus, getting things done and allotting tasks. She requires a tamed look which is smart and spunky, formal yet fun. Get the best of both worlds with the Elle 18 Nail Pops.

Tasks: Be it signing bills and greeting guests, funky, youthful nail colors in explosive shades called Nail Pops are guaranteed to make you lead the way with gorgeous nails.



Identity –The Girl-in-charge

College fests can be a lot of fun and can be the ideal place to create the best memories with your friends. But every college needs a girl who is firm and means business when it comes to keeping the festival secure. For those long hours, to liven that face up she has Elle 18’s Glow Foundation.
Tasks: Checking bags, managing long lines, and monitoring crowds require a lot of work which can tire the face out. Elle 18’s Every-day silky delicate texture foundation with SPF 8 blends into your skin to give you a bright radiant look all day long.

 Identity – The Coy Chica

Not all girls can cheer loudly or lead the way; some girls silently admire the talents of others and just find college festivals a way to be with their friends. That doesn’t mean they can’t get noticed! She is the coy chica and she does have a way to get noticed with Elle 18’s Color pop liner.
Tasks: To make college fests an even more eye popping one, The Color Pop range by Elle 18 brightens your experience with Wacky shades like Gun Powder, Purple Pataka, Blue Blast, Silver Spark and Green Grenade

 Identity – The Glowing Star

Taking center stage at a college festival can be nerve racking for anyone, but someone’s got to do it. She needs to shine on stage and let her talent come through… To help her shine like a star she has Elle 18’s Glow compact
Tasks: Singing, dancing, acting and walking the ramp just got more glamorous with a slim and easy compact. It smoothens and moisturizes the skin at the same time protecting it from the glare of those heavy lights. Shine bright like a star! 


Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

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beauty

Press Release: Care for Your Lips All Day with Elle 18

Care for your Lips – all day

Ever wondered how Anushka Sharma manages to flash that beautiful, captivating smile every time she faces the camera? 

If your eyes are magical, let your lips cast a spell too!Caring for lips is the most important beauty regime that every girl must follow throughout the day. Due to exposure to pollution, dust, stress and drying effects of the sun and other external extremities your lips can become chapped and dry.
Keep those pouty lips moisturized throughout the day, with a dash of colour by following these simple steps by Elle 18.

  • Step 1:  Start your day by drinking a glass of warm water with a pinch of lemon. Not just great for your lips but wonderful for your skin!

  • Step 2: Before you step out of the house for your busy day, apply a full layer of the Elle 18- Juicy Lip balm. Take your pick from any of the 6 yummy juicy gorgeous shades.. It is important to use a lip balm which has SPF as your lips get chapped due to the harmful rays of the sun

  • Step 3: Drink lots of water! No matter where you are carry a 500ml bottle of water to keep your lips hydrated

  • Step 4: Avoid licking your lips.  It’s a great feeling to do it but since lips do not have oil secreting glands, they dry up faster and make them harsher

  • Step 5: Keep reapplying your lip balm whenever you get a five minute break!

  • Step 6: Pucker up and practice that gorgeous smile!



 Elle 18- New Stylish Range

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 



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celebration

Transform into a Galm Doll this Festive Season with Elle 18

It’s the time of the year when pretty summer dresses and cute maxis are replaced by exquisite cholis and traditional salwars. That’s right! We are talking about Diwali, Dussehra and many more festivals which are just around the corner. Elle 18 tells you how to gear up for the festivities with new rules, new textures and new tricks!



Elle 18’s make-up cheat sheet is the perfect guideline to add sparkle to your eyes

  • Ditch the boring black kohl for every outfit- It’s time to dial up the drama element with eye sparklers in vibrant colours of purple, silver,blue and grey. Even better, team it up with the kajal.
  • The not-so-conventional one’s amongst you can add a warm brown eye shadow along the crease, apply some mascara on your lashes and kohl on the inner rim.


Keep Calm on the Face+ Shiny on the Lips

  • Opt for Elle 18’s Sleek Glow Foundation which will make your face glow and ensure a perfect finish.Rub it onto your cheekbones and blend upwards towards your eye for a glowing rosy complexion. It will help your makeup stay locked in place and keep it from evaporating too quickly.
  • If you want to keep it simple, go for shiny lips that will make heads turn at any puja! Elle 18’s Strawberry Blast Lip Smoothie goes brilliantly with any lip smoothie to ensure your lips look soft and pouty all day.



                                                                 Let your lips do the talking

  • A rich textured color palette with shades of  red, mauve, maroon, plum, coral are every festive season’s hot favorites and every girl’s ‘go to’ look for any occasion.  Enjoy those lip smacking Diwali delicacies and ensure your lips do more than just that, by applying Elle 18’s color pops like Strawberry Falls or Rosy Blush to seal your lips with care and colour.
  • Pale lips are also a huge trend this season. So if you decide to go wild in the eyes then go nude on the lips. You can try Elle 18’s Vanilla Heat Lip Smoothie to achieve this look.








So go all out and look gorgeous this festive season.
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beauty

Press Release: Elle 18 Launches All New Range of Cosmetics

Look your best, at all times‎ with Elle 18!
Elle 18 announces the stylish new range of make-up products

Mumbai, 23rdSeptember 2013:Be dramatic and cool. Stand out and get noticed with Elle 18’s all new make-up range. For the first time ever, this iconic youth brand launches an entire range from glamorous lip balms, eyeliners to face-make up, making it the perfect pick for trend setters around the country.  Elle 18’s new range is sure to be ‘the go to’ beauty mantra for all young fashionistas.
The fashionable new range comprises of a Glow Foundation, Glow Compact, Colour pop liners and a Juicy Lip balm that gives young divas the power to shed their inhibitions and looktheir gorgeous best.
Now make every day at college memorable by heightening the drama quotient in your beauty regime with juicy lips, flawless glowing face and a pop of color on the eyes only with Elle 18.
The ever stylish youth icon, Anushka Sharma,is the brand ambassador for the brand.

The hot new collection comprises of:- 



The Juicy Lip Balm
A lip balm is the quintessential beauty must have for the young woman of today. The Elle 18 Juicy Balm is a non-sticky balm with Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips. The juicy lip balm is the perfect combination of colour and care to ensure you have lip smacking pouts always.
Price: Rs. 110(9 ml)
Shades: Pink, Red,Mauve, Berry,Beige and Peach

The Glow Foundation
An every-day silky delicate texture foundation with SPF 8 and fragments of a gentle moisturizer that blends into your  skin to give a bright radiant finish and is available in 4 shades. The glow foundation is your instant beauty fix right before your class presentation, college fest or even a simple party in the evening.
Price: Rs. 150 (30 ml)
Shades:Pearl, Coral, Marble and Shell

 The Glow Compact
The Matte Compact is slim and easy to carry and it smoothens and moisturizes the skin at the same time protecting it from pollution. Whether it’s a party you are excited to go to or the college fest you want to be part of, the Glow Compact gives you that extra ‘oomph’ to dazzle everyone with your radiance.
Price: Rs. 150 (9 gm)
Shades:Pearl, Coral, Marble and Shell
The Elle 18 Colour Pop Liner
Four new exciting shades have been added to the Colour Pop range to ensure that you never face a dull day in college. Brighten your eyes with these magnificent tones and wink your way to an A on your next assignment.
Price: Rs. 75 (5 ml)
Shades: Green, Brown, Grey and Blue



Be it a date with the new boy in class or the start of a fresh year;prepare your college kitty with the new Elle 18 product range to ensure you are at your gorgeous best every moment of your life!
Commenting on the launch Arun Srinivas, Vice President, Skincare and Makeup at Hindustan Unilever Limited said, “Elle 18 as a brand has constantly re-invented its style and beauty mantra to cater to the changing taste of the Indian youth. With the launch of this new range, Elle 18 now completes the vanity case every young Indian girl would love to possess.”


My Words: This will be available after 1st October. This new range seems to be worth trying. I am excited to try the colored liners and the compact. What are you thinking about?

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