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Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog

Hi guys, hope you are doing well. Today, I am going to present to you a much awaited review. I think I have posted a sneak-peek of this about 3 months ago on my Facebook page but did not get a chance to write. So, I thought of posting it today. Today’s review is of one of my favourite lipsticks that is the Street Wear Color Rich Ultra Moist Lipstick in the shade Pink Persuasion. 

If you guys know me then you must know how much I love lip colours. I don’t step out without putting my favourite lip color on. I mostly love matte shades but they usually tend to dry my lips out during the colder months of the year so I like to replace my matte lipsticks with the moisturizing ones. I make sure to apply the lipsticks that are creamy but not glossy. I found this range of lipsticks from Steer Wear that is perfect for me. I got the shade Pink Persuasion for me because when it comes to lipsticks I have an inclination towards pinks. You might have seen this lipstick in my Aplava Haul post. I have been loving this lipstick since then and have started using continuously from the beginning of this month. Now, let’s jump into the review-
Price- Rs 220

The shade, Pink Persuasion is a part of the re-launched range of Ultra Moist lipsticks by Street Wear. This range was primarily priced at Rs 180 but now it retails for Rs 220.

Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog

Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog

Packaging- The lipstick bullet is housed in a pretty, black, plastic packaging with a clear cap which has a pop-art print on it. This makes the packaging really attractive. The packaging somehow reminds me of The Balm packaging. I felt the packaging is not that sturdy. Plus, the lipstick does not complete go inside the bullet which I feel is really annoying because then there is a possibility of damage when you try to put the cap on.

Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog

Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog


Shade- Pink Persuasion is a very wearable rosy pink with a hint of coral. The subtlety of the shade makes it appropriate for any occasion such as office, party or dates be it daytime or night time. Because of the red undertone, it can suit every complexion very well.

Texture/ Pigmentation/Wear Time- The texture of the lipstick is very creamy. It glides on really easily and does not settle into creases. It moisturizes the lips really well thus it is perfect for those who have dry lips throughout the year. It’s a perfect pick for winter time as we tend to have chapped lips during this time of the year.

The pigmentation is surprisingly good for the price you pay. It covers up my dark upper lip well with 2-3 coats. It manages to give an decent finish on the first swipe. You can build up the colour for more intensity.

The staying power of this lipstick is also good for such a low price. It lasts about good 3-4 hours on my lips without eating and drinking anything.

Ups-

  • Universally flattering shade. 
  • Creamy texture that gives out a semi-matte finish after application.
  • Lightweight formula.
  • Moisturizes lips very well.
  • Doesn’t settle into creases. 
  • Decently pigmented. 
  • Buildable colour.
  • Has a decent wear time.
  • Available in stores and leading e-commerce sites. 

Downs-

  • The packaging must have been more sturdy.
  • I wish I had a longer staying power. 

Overall, I am happy with my purchase. It comes handy whenever I fail to decide on the perfect lipstick. It’s more like a tinted lip balm that feels light on m lips yet giving the right amount of tinge for an everyday look. For a tinted-lip-balm-and-mascara person like me it’s a best option that too within budget.

Street Wear Color Rich Ultra Moist Lipstick- Pink Persuasion| Review, Swatch, Price| Cherry On Top Blog

I hope you liked this review. If you did then don’t forget to comment, share and pin this post. Be safe & keep smiling!



Do you own any of the Street Wear lippies? 
Which is your favourite shade?



World’s top fashion brands 30%-60% cheaper from Nov. 27-30


New Delhi, November 26, 2015: India’s leading fashion online retailer Jabong is back with a new shopping bonanza for the festive season – the Black Friday Weekend Sale — from Nov. 27-30. Products ranging from tops, dresses, denim, winter-wear, to accessories, will be available at a minimum 30% to 60% discount. Leading international brands with offers up for grabs are Mango, TOPSHOP, TOPMAN, Dorothy Perkins, Tom Tailor, Vero Moda and Superdry amongst many others.
Black Friday is the day following Thanksgiving Day, when in the West the holiday shopping season starts. This shopping trend is fast catching on in India too. The Jabong Black Friday Weekend sale aims to whet the appetite of the fashion aficionados with attractive deals, savings and access to the best of global brands, all from the comfort of their homes.
Speaking ahead of the Black Friday Sale, Nils Chrestin, Interim CEO at Jabong and Group CFO of Global Fashion Group, said, “We wanted to do something special for our vistors this year, which is why we’re introducing our Black Friday Weekend sale for the first time. We have brought a vast range of international and local brands featuring both party wear and winter pieces to indulge in for this season. We at Jabong believe in pampering our visitors so they have the conveniece of shopping their favourite fashion brands at the best prices and receiving top class service from the comfort of their own home on our app or website.
Jabong is the most preferred online fashion destination in India. Various indicators and significant revenue growth registered in the recent Diwali Super Style Fest bear testimony to this fact. Earlier, the fashion e-tailer also successfully ran the Jabong Durga Puja Festive offer, the Dhanteras 101 prices offer besides Diwali Super Style Fest for the season. British fashion brands TOPMAN and TOPSHOP, which were launched recently, saw a 300% growth within a month.
About Jabong:
Jabong is one of the five fashion e-commerce companies operating within Global Fashion Group (GFG), the world’s leading fashion group for emerging markets that operates in 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers footwear, apparel, jewellery and accessories to meet the fashion needs of the style conscious men, women and kids. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe. Jabong has launched several leading global fashion brands in the Indian market including TOPSHOP, TOPMAN, Dorothy Perkins, Miss Selfridge, River Island, Sisters’ Point, Burton, G Star Raw, Miss Bennett London, Tom Tailor and Bugatti Shoes. Jabong offers prompt and efficient customer service through innovative features like Favshop,Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its “Be You” ad campaign highlights individuality and emphasises the freedom to be a leader and follow own sense of style. Jabong was voted as the leading consumer brand among all online fashion retailers in India according to a July 2015 report by Nielsen.
The Fragrance

ETERNITY NOW Calvin Klein 


luminous – lush – sensuous

ETERNITY NOW Calvin Klein captures the thrill and raw emotion of new love, when two people realize that it is the beginning of forever. They come together in a moment of profound clarity where emotion transcends the physical and the sheer power of the connection is unexpected and undeniable.  
The fragrance continues the brand’s heritage of florals by opening with a bold burst of freshness as the juicy nectarine, succulent lychee, and quince sorbet envelopes skin with light fruity nuances that radiate a distinctive youthful energy. The heart blooms with a floral bouquet of peony, peach blossoms, and dewy neroli petals, leading to a dry down of a soft cashmere veil and traces of sensual ambrox and precious musk that translate the attraction and power of a beautiful love story about to unfold. 

Calvin Klein Eternity Now Perfumes India| Cherry On Top Blog| Indian Beauty, Fashion and Lifestyle Blog
Fragrance: Bright addictive floral
Top: Juicy nectarine, Lychee, Quince sorbet
Mid: Peony, Peach blossom, Neroli petals
Dry: Cashmere veil, Ambrox, Sensual musk

ETERNITY NOW for men Calvin Klein

exhilarating –exotic– masculine
ETERNITY NOW for men Calvin Klein is an exploration of freshness with undeniable masculine appeal. The fragrance opens with unexpected spicy ginger, refreshing coconut water, and star anise. The heart comes to life with addictive notes of crisp star fruit, cedar leaf, and the fresh intensity of patchouli. The dry down is a warm sensual embrace of Moroccan cedarwood, tonka bean, and Madagascar vanilla that awakens the senses and captures the infinite abundance of woods. 
Calvin Klein Eternity Now Perfumes India| Cherry On Top Blog| Indian Beauty, Fashion and Lifestyle Blog
Fragrance: Juicy Oriental fougere
Top: Spicy ginger, Coconut water, Star anise
Mid: Star fruit, Cedar leaf, Patchouli
Dry: Moroccan cedar wood, Tonka bean, Madagascar vanilla
Bottle/Packaging

ETERNITY NOW Calvin Klein reinterprets the iconic ETERNITY Calvin Klein bottle design by reinterpreting the classic shape in a fresh and contemporary way. The complementary clear glass bottles have added side dimension with a heavier base creating a more luxurious feel. The definitive connection between a man and a woman is expressed through the harmonious silhouettes of the bottles, which offer subtle cues to the classic ETERNITY Calvin Klein shapes. The romantic juice shades of pink for women and gray for men infuse the design with warmth and energy. 
The outer carton, inspired by clean architectural lines, is a color-blocked design that features a fresh pink on matte white for women’s and cool gray on matte white for men’s. 
Calvin Klein Eternity Now Perfumes India| Cherry On Top Blog| Indian Beauty, Fashion and Lifestyle Blog
ETERNITY NOW Calvin Klein 
Eau de parfum spray 3.4oz/100ml [Rs 5400]
Eau de parfum spray 1.7oz/50ml [Rs 3950]

ETERNITY NOW for men Calvin Klein

Eau de toilette spray 3.4oz/100ml [Rs 4800]
Eau de toilette spray 1.7oz/50ml [Rs 3800]



BioBloom participates in “The Women of India Exhibition 2015” by the Ministry of Women & Child Development | Press Release
November 13th-23rd, Dilli Haat, INA, New Delhi

BioBloom participates in “The Women of India Exhibition 2015” by the Ministry of Women & Child Development | Cherry On Top- Indian Beauty, Fashion and Lifestyle Blog
New Delhi, November 19, 2015: BioBloom, a leading maker of natural and organic beauty and baby care products, is proud to announce its participation in the currently ongoing 6th Women of India Exhibition, a unique initiative of The Union Ministry of Women and Child Development to support women entrepreneurs from across the country.

The rising disillusionment with conventional chemical-based personal care products has created unprecedented opportunities for organic food, health and beauty products made with pure ingredients derived from nature. The support and encouragement extended by central and state governments have been instrumental in furthering this industry whose roots lie in the ancient Indian wisdom of nurturing everyday life with nature’s abundant offerings.

With “Organic” as this year’s theme, the Exhibition is an opportunity for women entrepreneurs engaged in the production of natural and organic goods to exhibit and sell their products to discerning urban consumers.

Customers and other business attendees are encouraged to visit BioBloom at stall no. 24 (Stage) near the A/C hall, to learn more about its range of products.


About BioBloom Organic Products
BioBloom is a leading producer of nature-derived skin, hair, bath & baby care products amongst others. An idea rooted in the belief that nature is the ultimate treasure trove of all our health and beauty needs, BioBloom was conceptualized to make natural beauty regime a common way of life. Today BioBloom continues to enjoy the growing patronage of our customers who continue to place their trust in our commitment to purity and quality. Source: BioBloom Organic Products (www.biobloomonline.com)
Embracing Winter| OOTD| Indian Fashion Blog| Sammydress.com| Cherry On Top Blog

Hello people, hope you are doing well! Finally it has started getting chilly outside and I feel it’s the time to transition into Winter or late Fall. The weather is a bit confusing- the days are hot and it gets colder after dark. It might not be the same throughout India, especially if you are living in a Metro city but in my area it is already winter. You have to keep something warm to get yourself wrapped into if you are travelling. It becomes very irritating for me to dress up like half-summer and half-winter!
Keeping the weather in mind, I teamed up a summer dress with a warm, cozy shrug to make the outfit more wearable for late fall or early winter. The royal blue dress is from Sammydress.com which I showed you in my recent haul. The material of the dress is very soft and comfy. I love how it emphasizes my body shape. Despite being a soft material it does not cling to my body which is a great thing!It has a pull string on the waist area. I feel it has the perfect length for my liking, not much above the knees nor below it. I feel this length makes me look taller. I am in love with this dress. I can totally see myself pairing this dress up with some jacket during the winter.

I chose a pair of black ballerinas to give the whole outfit a very casual look. The gold detailing on the flats are my favourite. I love how it makes the mundane black ballerinas something special. My sling bag has the same thing. It is black with beautiful gold detailing.

Embracing Winter| OOTD| Indian Fashion Blog| Sammydress.com| Cherry On Top Blog
Embracing Winter| OOTD| Indian Fashion Blog| Sammydress.com| Cherry On Top Blog
Embracing Winter| OOTD| Indian Fashion Blog| Sammydress.com| Cherry On Top Blog
~Outfit Details~
Dress- Sammydress
Shrug- Sammydress
Ballerinas- Limeroad
Sling Bag- Caprese 
Neckpiece- Wild child Shoppe
I hope you like this OOTD. I loved sharing it with you guys. Let me know in the comments how are you welcoming winter. I will be back with a new post soon. Till then, be safe & keep smiling! 

October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog
Hello all, happy weekend! First of all, I want to say that I am deeply affected by the news of the attacks in Paris. My heart goes out for the families of the victims. Let’s pray for Paris and the entire World. Let there be peace on earth.

Finally, all the festivities are over (I feel so low writing this) for now, until Christmas and all of us are headed back to our works. So, I am back with a new post for you guys. Today, I am going to talk about my October favorites. I know I am a little too late for this. It’s mid-November and I am writing about my October faves. But, there is always an excuse (which I am not going to repeat again!). So, without further ado, let me show you the products that have made it to my list of favourites.

October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog


1. Vichy Eau Thermale- (150ml for 650/-)

I got this product in May and I have been using it continuously since then. I use it so much that I think I am now totally addicted to it. Since it’s getting cold and dry, I had to put it aside but believe me, it’s a tough job! This miraculous spray has done a great job for me during those scorching summer days. It made my face feel fresh and rejuvenated every time I sprayed it onto my face. I am kind of addicted to facial mists now and the Vichy Thermal Water is the reason behind it. I am going to post a full review on it very soon. Don’t forget to keep an eye on my Facebook Page for updates! 
Price- 650/- for 150ml


2. Kama Ayurveda Pure Rose Water (200ml for 875/-)

If you are following this blog for quite some time, you must know that I had posted about the Kama Ayurveda Festive Gift Box for Durga Puja about a month ago. The box contained three full-sized skincare products which included the Pure Rose Water. This is perfect for you if you have oily skin issues. I have a very oily t-zone and the Rose Water has helped me controlling the oiliness around the area. I use it twice a day as a toner onto my cleansed face. As I told you earlier, I am a facial mist lover and this is certainly one of my favourites. Again, a full review on it is coming really soon. 
Price- 875/- for 200ml


October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog


3. Bioderma Sensibio H2O Micellar Solution 

I used this product throughout the month of October to remove my makeup. It proved to be a saviour for during those festive days. I totally depended on this product. I just want to tell you that it did not worked so well for waterproof mascaras. It did remove it but not entirely. I have moved on to something new and it has already become my favourite. I have a full review on the Bioderma Sensibio H20 if you want to check out (click on the subtitle). 

Price- 599/- for 100ml 

October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog


4. Lakme Absolute Sculpt Studio Hi-Definition Matte Lipstick in Coral Flare 

This was my favourite go to lipstick for the month of October. I love the shade. It’s coral and it suits my skin tone so very well. I love everything about it from the texture to the formula. Matte, coral lips are always sensational! I have a full review on this lipstick too. Click the above link to read the review.

Price- 700/- 

5. Revlon Colorburst Matte Balm in Unapologetic 

If you guys remember my Aplava Haul then you will know that this lip product was one of the items I got from that website. At first, I was a little skeptical about the shade because I thought it might wash me out but fortunately it did not. It goes really well with my complexion. I wore this like crazy during the Puja days. It has to be my current favourite lip colour. I had reviewed another shade from this range. If you are interested, you can click here to read. 

Price- 860/-

October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog


6. Fame App

Now, on to the tech fave. The #Fame app has been my favourite ever since I did my first beam! I got an invitation from the Fame team to do some live beams (beams are just live streaming, nothing exceptional!) to which I readily agreed. As a blogger, the best thing that can happen to you ever is to chat with your readers and get their feedback, live! I did not want to miss the golden opportunity, so I created an account and started beaming. Now, I have been beaming for a month and a half and I am loving this experience. I am so glad and humbled that you guys are following me, liking my beams and appreciating my efforts. The #Fame app is available (free) both for Android and iOS. You can download the app here- http://dl.livfame.com/social. If you want to watch me live, my username is sayantinee. I would love to see you all there!
October Favourites| Makeup, Skincare, Tech| 2015| Cherry On Top Blog


So, that was it for this post. I hope you liked my October favourites. Tell me what are you loving at this moment. I will be back with a new post soon. Till then, be safe & keep smiling!

Hello people, happy Diwali to all of you! I am sure you guys are busy decorating your homes. Those who are reading this post today leaving your work, Thank You So Much! Today, I am going to share my experience about an international shopping portal named Sammydress.com. I am sure a lot of you are familiar with the name. This website has been a favourite of a lot of people for years. I myself have seen a lot of bloggers have reviewed this site on their blogs. 
Recently I got contacted by Team Sammydress and they wanted me to review their website and share my opinion with you guys to which I readily agreed as I am a shopaholic and I love trying different websites (okay, this sentence is super long!) They also provided me with a voucher to shop with. So, here is my review-
Sammydress.com website review and haul| Cherry On Top Blog



About Sammydress.com

Sammydress.com is basically a wholesale supplier of latest Men’s and Women’s clothing, shoes, bags and other accessories. All their items are of latest fashion and design but cheaply priced. The $10-$15 dollar items are also very impressive. They claim to be one of the  world’s largest fashion catalogs on trendsetting high quality products and styles.
Sammydress.com website review and haul| Cherry On Top Blog

Sammydress.com website review and haul| Cherry On Top Blog

Shopping with Sammydress.com

I placed my order with Sammydress.com on 9th of September and I received it on 26th October which is really a long time but there is something I want you to know. On 10th of October, I mailed the PR who ordered the stuff for me and asked for the current status of my order. It was already one month and I was a little too worried. She told me that the package is stuck with the Indian customs, it had already reached the Kolkata hub. I was relieved but not completely. I have had heard a lot of things about the customs and believe you me, they were not that pleasant. On 26th October, I received the package, totally intact. 
Payment, Shipping, Return and Packing

Sammydress.com offers a number of payment options like Credit Cards, Paypal, Western Union money transfer etc. With so much options your shopping is always smooth and easy.  
My order was under $25 and I did not have to pay for shipping or customs. 
They offer a 30 return policy for wrong size, wrong shipments, damaged product, missing items or partial delivery.  
The package in which the products came in was absolutely well packed, there was no sign of damage and the items inside it was in good condition. 

My Experience

Prior to my order I had googled for the website numerous times and I saw a few claims that Sammydress.com is not legit and it’s a scam. But, I had to chuck them off because I did not have any problem with the shopping and the items as well. All the items I got was very well packed, in perfect condition and they are of really good quality. I did not have any issue with the sizing or the fit of the items I got. No doubt, they sell quality products. I did not have to contact the customer care service so can’t tell much about that but the PR was really supportive and replied to my mails instantly. I hope the customer care service for non-bloggers are good in the same way. 
Recommendations from Sammydress.com

I have already told you that Sammydress.com has a variety of quality apparels, shoes, bag and accessories for men and women. Most of the products they sell are really attractive and are worth a try. If you are about to place your first order and don’t know what to purchase, I would highly recommend you to try their dresses and shoes. They have an array of good quality dresses and accessories under $25 which is a great deal. You should try this website once because the items are dirt cheap for their quality. 
Haul from Sammydress.com

Here are the items I got from Sammydress.com-
Sammydress.com website review and haul| Cherry On Top Blog

1. V-Neck Layered Ruffles Hem Chiffon Pleated Dress ($6.58)
2. Casual Scoop Neck Lace-Up Solid Color Sleeveless Dress ($10.75) 
3. Turn-Down Neck Splicing Stripe Design Long Sleeves Women’s Cardigan Coat ($7.31)
I hope you found this review helpful. Did any of you shopped from Sammydress.com? How was your experience?
Hello all, I feel I am writing after a long time. The last few posts were nothing but guest posts or press notes. It feels great to be back. Today, I will be talking about the most discussed topic in India which is education. After the board exams, students as well as parents get confused about which college to opt for for their desired course. That is I think the biggest decision to take that too in a short period of time. This is when Collegedunia.com helps a lot. Collegedunia.com is basically a search engine that provides the best search for colleges, universities and courses to the students who are confused about choosing the perfect alma-mater. 

CollegeDunia- the best colleges in India| Cherry On Top Blog


With the cumulative number of different  streams and courses, students need a specific guide to answer all their queries regarding higher studies, more precisely the hunt for the best colleges needs to be finished. Suppose you are a student and you are looking for the best engineering colleges in Andhra Pradesh, you need a lead that will give you the best search according to your requirements. 
CollegeDunia- the best colleges in India| Cherry On Top Blog

Collegedunia.com has an extensive listing of more than 10,000 colleges in India offering you the best possible information. They offer information of a variety of colleges and universities like medical colleges, engineering colleges, law colleges etc. They also have a large number of courses listed from which you can choose your desired course and then search for the best colleges that offer your desired course. Say you want to choose from the various engineering courses available and you need to choose your college which offers that selected course, Collegedunia.com will listen to you carefully and search for the best college according to your need. I hope I am clear to you.

CollegeDunia- the best colleges in India| Cherry On Top Blog

Collegedunia.com also offers information about a variety of entrance exams, events, college festivals etc. With a comprehensive list of colleges, trouble-free navigation and user-friendly interface makes it a one of a kind platform for educational guidance. Every student or parents should try this platform for choosing the best for themselves.

I hope you found this article helpful. If you did then don’t forget to pour in your thoughts in the comments. I will be glad if you share the post with your friends and family. There will be a new post very soon. Till then be safe & keep smiling!



Disclaimer: Sponsored Post

Elegance meets fashion when it’s Topshop. Being a fan of this British brand, I always wanted to shop from this renowned brand. The credit of bringing Topshop’s classy Brit street style to Indian market goes to Jabong.com. Now, as it has gone online in India, my happiness knows no bound. As a fashionista, who believes in classy style and structured attires, seeing Topshop clothes online was joie de vivre.
This season, Topshop is all about varied styles, spunk and trend-setting. One can find sheath dresses to belted-bowed trousers to high-low shirts in the collection. Yes, there is something for every style-forward girl in Topshop.
Yes, the platter is full! Now, as the time has come to think knitwear, let’s decode what Topshop has to offer this Fall/Autumn. The brand has revived the retro times and has given new twist to funnel necks and textured knits. Pullovers in nineties ribs and graphic lines sweaters, reminiscent of the gone era, are also available.
Wanna be a Topshop gal this fall? Try this out and fetch compliments.
I already got one pleated skirt from the brand for autumns! Of course, you can do pleated skirts with élan when there is nip in the air. Topshop midi skirt in black-and-white, available online, can be your perfect pick for statement autumn style. Team it up with Topshop clean button cuff funnel top. That’s all for the look! Certainly, no!
Here’s the twist! I will give you two looks for the same dress! If you want to add a new dimension to it, go for a chunky neckpiece and wear a chic sandal rather than pumps or bellies. A ponytail or braided hairdo can make your look different from the crowd. A few days back actress Kajol pulled off a look like this at Global Citizen festival.
Look 2: The second look is more vintage and classy. I would suggest wear a trench and a pair of pumps in hot red with the dress. Big bauble earrings will complement the look perfectly. A smart sling bag will add more sass to it.
For more style tips you can always follow us! Meanwhile, it’s Topshop! The brand has some amazing clothes. Effortless style is what it guarantees.
Here are the outfits from Topshop worth trying:
Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog

Topshop Autumn Collection on Jabong| Cherry On Top Blog


Disclaimer: This is a guest post.
Fashion industry veteran Sanjeev Mohanty to steer next growth phase of India’s leading online fashion marketplace

New Delhi, Oct. 31, 2015: India’s leading online fashion marketplace, Jabong, has announced that it has appointed Mr. Sanjeev Mohanty as Chief Executive Officer (CEO) and Managing Director effective early December 2015.
Mr. Mohanty has over 20 years of leadership experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as Managing Director. Prior to his role at Benetton India, Mr. Mohanty worked at Madura Garments as General Manager and Brand Head for SF Jeans and at Levi Strauss as Product Manager for the topwear category. He studied at the National Institute of Fashion Technology, where he pursued a Masters degree in Apparel Marketing & Merchandising, Fashion & Retail Marketing.
Commenting on the appointment, Mr. Romain Voog, CEO of Global Fashion Group (GFG), the parent company of Jabong, said, “We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India.”
Mr. Mohanty said, “I am excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong given its scale and consumer brand recognition. The company is uniquely positioned as India’s only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers.”
Global Fashion Group has raised approximately US$1.5 billion in capital since 2011 and is backed by a number of large and long-term oriented shareholders. GFG has emerged as the world’s leading fashion group for emerging markets covering Latin America, Middle East, Russia & CIS, India, South East Asia and Australia.    
Mr. Lorenzo Grabau, Chairman of GFG and CEO of Investment AB Kinnevik, the largest shareholder of GFG, said, “India is a hugely exciting market and GFG’s shareholders and management remain committed to building Jabong to the benefit of its customers, employees and partners. We look forward to supporting Sanjeev as the company starts a new chapter this Diwali.”
Earlier this year, Jabong was found to have the leading website awareness among all online fashion stores in India according to a survey by Nielsen, a leading global information and measurement company that provides market research and insights in more than 100 countries.
ABOUT GLOBAL FASHION GROUP
Global Fashion Group (GFG) operates across four continents and 28 countries, employing over 9,500 people. With a focus on emerging markets, GFG targets a EUR 300 billion fashion market and over 2.5 billion people who rapidly continue to move online and purchase via e-commerce. GFG offers a wide assortment of leading international and local fashion brands, as well as a selection of internal brands. GFG invests consistently in delivering the best customer experience, including last mile delivery networks where necessary. Global Fashion Group was founded in 2011 by Swedish Investment AB Kinnevik and German Rocket Internet SE. For further information visit www.global-fashion-group.com.
ABOUT JABONG
Jabong is one of the six fashion ecommerce brands within Global Fashion Group (GFG), the world’s leading fashion ecommerce group for emerging markets that operates across 28 countries. As India’s leading online fashion destination, Jabong is a one-stop shop that offers a wide selection of over 350k products across its footwear, apparel, jewellery and accessories categories. From home grown to exclusive international brands to designer labels, Jabong brings to its customers the latest trends across the globe.  Jabong, founded in 2011, is based out of Gurgaon and employs around 800 people.


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