Press release

Get ramp ready with the new Lakmé Perfect Radiance Polishing Serum and Intense Whitening Light Crème 

Mumbai, March, 2014: Lakmé, India’s iconic beauty brand is known to innovate continuously and add new products to its repertoire across cosmetics, salon services and skin care. To give your skin its perfect radiance in the comfort of your home and turn the entire world into a ramp, Lakmé introduces the Perfect Radiance Intense Whitening™ Serum  and Perfect Radiance Intense Whitening™ Light Crème.

Looking like a supermodel doesn’t have to cost you a fortune. Gone are the days when you needed a professional stylist to have glamorous bright skin every day. Recommended by experts at the Lakmé Salon, Lakmé Perfect Radiance Intense Whitening™ Serum and Lakmé Perfect Radiance Intense Whitening™ Light Crème gives you a flawless, radiant complexion all day. So that you can turn heads wherever you go, with your ramp ready, luminous skin.

Lakmé Perfect Radiance Intense Whitening™ Serum consists of Luminizing Vitamins that make your skin more even and radiant; while the Light Reflecting Pearls highlight your skin texture. Lakmé
Perfect Radiance Polishing Serum is priced at Rs. 799 for 30 ml.

Lakmé Perfect Radiance Intense Whitening™ Light Crème consists of Bio Hydrators that work towards replenishing the skin’s moisture; while the Luminizing Vitamins lighten your complexion from within. Lakmé Perfect radiance Light Crème is priced at Rs. 275 for 50gm.

The revolutionary Lakmé Perfect Radiance Polishing Serum and Light Crème works in 3 effective steps:
1. The luminizing vitamins make your skin more even and radiant and insta-collagen TM boosters tighten skin
2. Light Reflecting Pearls highlights your skins texture and creates an irresistible sheen
3. The final touch is a silky smooth, polished skin finish This 3 way action gives you that 

high definition polished look with a glow, and makes your skin luminous and smooth in texture to keep you ramp ready always.
The Perfect Radiance Regimen Follow this simple Lakmé Perfect Radiance regime for that perfect ramp ready look.
Prep: Cleanse with Lakmé Perfect Radiance Intense Whitening™ Face Wash to remove dirt, pollution and dead cells that cause skin dullness.
Light Time 
Massage your face with a dose of Lakmé Perfect Radiance Intense Whitening™

Serum that instantly transforms from white to pink and corrects skin tone with each application to give you that glow you love. Follow it up with the lightweight gel style Lakmé Perfect Radiance Intense Whitening™ Light Crème that gives your skin a splash of hydration, making it softer and more even toned over time.
Night Time
Apply Lakmé Perfect Radiance Intense Whitening™ Capsules Treatment to removes dullness, making skin visibly fairer. Its skin polishing action (Vitamin C, E, lycopene) works from deep within to enhance skin’s natural radiance & texture. Then massage your face with the rich Lakmé Perfect Radiance Intense Whitening™ Night Repair Crème that works harmoniously with skin when the cell renewal process is at its peak.
For best results, visit your nearest Lakmé salon once in a month and experience an instant transformation with Lakmé Perfect Radiance rituals specially created by Lakmé Salon experts.

About Lakmé
Lakmé, India’s iconic beauty brand is about to re-invent itself. 2013 will see many new innovations on the brand across Cosmetics, Skincare and Make up. The Lakmé consumer today, a young, style conscious woman, is clearly voicing an aspiration to participate in the global template of aesthetics and grooming. Beauty and grooming today are inherently linked. The young consumer does not see their beauty compartmentalized into SALON, SKIN CARE and MAKE UP – seeking instead the perfect look. There is potential in creating a new regime that combines a salon start, leading into a skincare and cosmetic repertoire that the consumer creates. This will ensure that Lakmé can own this regimen from start to finish – a pro-stylist regime. For further information log on to 


Mumbai, 23rd December, 2013: After the phenomenal success of Lakmé Eyeconic Black Kajal, Lakmé brings home yet another international trend in the form of Lakmé Eyeconic White- an innovation that’s likely to break all codes of traditional kajal usage. For years, the black kajal has remained an integral part of an Indian woman’s beauty regime, but the new Lakmé Eyeconic White promises to change the game for eye make-up. Spotted at several runways internationally this is a first of its kind introduction by Lakmé in India. Along with white, Lakmé also introduces four must-have shades of brown, blue, grey and green to the Eyeconic collection.

The Eyeconic shades by Lakmé are easy to apply and require zero maintenance, just like your regular black. In merely one stroke the kajal promises a smudge-free professional finish up to 10 hours. It comes with a waterproof formulation that allows one to be carefree while washing face or even travelling. It is dermatologically tested and is safe to apply with its two-way retractable twist-up format.

Talking about this new high-performance product, Arun Srinivas, VP Skin Care and Makeup, Lakmé says, “Indian women love to accentuate their eyes and the kajal remains an irreplaceable favourite. The success of Eyeconic Black encouraged us to look beyond the ordinary and we realize that our consumers are looking for subtle yet strong beauty statements that can enhance their overall look. Bearing this in mind, we now introduce the Eyeconic White – first of its kind innovation with a unique white packaging along with four more interesting shades that will take eye makeup to a new direction altogether.”

Speaking about the outstanding looks created for Eyeconic’s new range, Natasha Nischol, Lakmé Make-up Expert mentions, “The new range of Eyeconic is extremely unique and promising. White is an exciting color for the eyes, which can be used in the waterline to open up your eyes, or in the inner corners for the hint of brightness. Alternately you could also use it on the upper eye lids alone or with another color for a more dramatic effect. We have crafted some amazing looks with Kareena Kapoor to showcase the potential of this unusual color. Each color from the range is very unique and thoughtfully chosen to suit the Indian skin type. As a make-up professional, I am confident that this launch will surely create waves in the beauty and fashion scene in India.”

To get you started, Natasha Nischol has shared a cheat sheet with some quick eye looks to help you perfect the ‘white eye look’ this season.

Shades of Lakme Eyeconic Kajal are priced at Rs 250 (0.35 gm) and will be available at all leading beauty stores starting 21st December 2013.

About Lakmé: The contemporary and expert in the beauty industry, Lakmé continuously innovates to offer a wide range of, high performance color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house; Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on toé or

Sunday Brunch Look
  • To get the look right, it is essential to use compact or loose powder to set the foundation and control oil.
  • Use Avon Glimmerstick Diamond Eyeliner– Twilight sparkle and create a thick/thin liner, depending on your preference.
  • Smudge the liner to get an eye shadow effect followed by Super Extended Extreme mascara for fuller lashes.
  • Apply a blush in pink shades like Rose Lustre shade of Ideal luminous blush for a healthy glow.
  • Complete the look with Avon’s Extra Lasting Lipstick – Totally Twig shade.

  • To get the correct winter look use warmer colours or add a lot of gloss to lighter shades.
  • Follow a regime of Cleansing, Toning, Moisturizing and SPF (CTMP) to maintain a healthy glow.
  • To buy a perfect foundation that will suit your skin colour, you must try the foundation on your jaw line and buy the one that blends with you skin.

New Year Party Look 
with Avon’s Totally Kissable Lipstick in Deep Orchid shade
  • Start with an Eye shadow, depending your colour of your clothes.
  • Blend it well to get a balanced effect.
  • Swipe a lot of mascara as the eye shadow needs to be light.
  • Apply Avon’s Earthen Rose blush on your cheekbones.
  • Complete the look by applying Totally Kissable Lipstick in Deep Orchid shade.

  • Try to keep the colour of the blush close to your skin tone.
  • While using a darker lipstick either apply it directly or use a lipstick brush.
  • To get that red carpet look pair with a black dress/gown.

By Neha Khanna, Celebrity Makeup Artist, AVON India
Women with fine hair often complain that their hair is fragile and their hair fibre tends to break easily. Fine hair tends to be flat at the roots and becomes oily quite quickly. Fine hair is also difficult to style and quickly loses its shape.
The strength and thickness of the hair depends on the structure of its cortex. The cortex is composed of keratin and makes up thebody of the hair fibre. The mass of the cortex defines the overall diameter of the hair fibre. For fine hair, the quality and mass the cortex are lower than that for thick hair and this is what makes fine hair look limp and more vulnerable to breakage.

Kérastase creates the Volumifique range to cater to the specific needs of fine hair. Building on Kérastase’s current range for fine hair Volumactive, the Volumifique range goes further in terms of performance and lightness. A volume innovation, Volumifique is Kérastase’s 1st thickening effect hair care range to create shapely hair texture. The products of the Volumifique range have a unique combination of Système Ampliflex and Intra-Cyclane.Système Ampliflex provides external action which reinforces the hair fibre and adds body and shine to the hair. Intra-Cyclane works from within to create long lasting shape memory.
Volumifique products offer textures especially tailored for fine hair. Stylight® Textures as they are called are the new generation of anti-heaviness textures which are completely absorbed by fine hair, offering volume and lightness.
Volumifique offers a 3 step regime that guarantees the transformation of fine hair:
01 Bathe: Bain Volumifique: Creates feather light volume on fine hair. Soft and light, the formula gives a visible thickening effect on the fibre without weighing it down.
Pack Size: 250ml, MRP: 1500 INR

02 Treat: Gelee Volumifique: Rinse-out transparent conditioner care with ultra-light texture that integrates the most powerful volumising ingredients. It offers soft cosmetic touch and spectacular volume.
Pack Size: 200ml, MRP: 1900 INR

03 TEXTURISE: Mousse Volumifique: Amplifying mousse that revives hair with long-lasting substantial volume and structure. Mousse Volumifique reinforces support and gives hair a natural feel and shiny finish. Mousse Volumifique Protects the hair from heat styling. Volume is safeguarded by an anti-static effect.
Pack size: 150ml, MRP: 1700 INR

The results of the Volumifique Range are visible almost instantaneously, with efficiency even on long hair. Roots are lifted. Hair is shaped uniformly. Hair becomes a playground for style. With time, shine is locked for a hair texture with depth and contrast. Volume and lightness are like imprinted into the hair.
Volumifique will be available across Kérastase Salons from the month of November onwards.

As we near the rush hour for college fests, every girl wants to look like a star and stand out in the crowd. Whether its numerous events at the festival or simply an occasion to show off, the Elle 18 girl is always ready with an arsenal of quick fixes and beauty must haves that will make every head turn!
Scroll down to see what it takes to look like a beauty queen at a collegefestival!

#Must Haves 1- Juicy Lip balm in funky flavours

Just like your skin, your lips are vulnerable to the harsh rays of the sun and dehydration. Keep them looking luscious while you go enjoying the festival with a good lip balm which has SPF. Day or night, you will be able to protect your pout in pretty colours of pink, mauve, red, berrypeach and beige.

#Must Haves 2- ‘Pop’ eye liners in stunning colours

Want to show off your eyes? Make them pop with the ‘winged look’and instead of a black liner opt for bright colours of purple, green and silver.
Make sure you carry these in your makeup bag to touch up as and when require

#Must Have 3- Glow Compact
Between running from one end of the fest to the other, socializing, participating and in general having a good time there is a dullness that envelopes the face! Get the perfect fix for this with a glow compact – small and handy to fit right into your bag. The aim is to glow and breeze through your fest looking flawless and absolutely radiant.

#Must Have 4- Kajal
The quintessential favorite of every Indian girl the kajal will never let you down! Get an instant face lift with a simple black kohl in your bag and you are good to go!

#Must Have 5- Glow Foundation
If you are the fashionista who battles with blemishes, marks and acne,the glow foundation is your beauty remedy! Add a dab of foundation to ensure you have a flawless face throughout the day!

An every-day silky delicate texture foundation with SPF 8 will combat the sun and be the perfect addition to your make-up bag!

Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

So, girls are you ready to rock the fest??

Which College Festival Diva are you? 

College Festivals are the place where girls meet their best friends, crushes and people they hate to love. From organizing, cheering, performing, competing and winning, the festival diva must never forget to look glamorous every step of the way. Elle 18 helps you identify the best look suited to your personality. Whether you are simply cheering for your friends or leading the core team of your college, Elle 18 shows you how to do it in style!

IdentityThe Peppy Cheerleader

Every college needs a cheerful girl who uses her energetic personality to cheer her team and gain some points for team spirit. The Peppy Cheerleader requires an energetic look that makes her stand out and get herself and her college recognized. Keep those lips moist to cheer with the new range of Elle 18 juicy lip balms.

Tasks: Cheering and shouting out innovative slogans just got simpler with a non-sticky lip balm containing Vitamin E, Olive, oil and Jojoba oil to ensure nourishing, soft and smooth lips in pink, mauve, red, berry, peach and beige!

IdentityThe Leading Lady

A college festival needs a team and more importantly a leader to run the show. She’s the girl seen running around the campus, getting things done and allotting tasks. She requires a tamed look which is smart and spunky, formal yet fun. Get the best of both worlds with the Elle 18 Nail Pops.

Tasks: Be it signing bills and greeting guests, funky, youthful nail colors in explosive shades called Nail Pops are guaranteed to make you lead the way with gorgeous nails.

Identity The Girl-in-charge

College fests can be a lot of fun and can be the ideal place to create the best memories with your friends. But every college needs a girl who is firm and means business when it comes to keeping the festival secure. For those long hours, to liven that face up she has Elle 18’s Glow Foundation.
Tasks: Checking bags, managing long lines, and monitoring crowds require a lot of work which can tire the face out. Elle 18’s Every-day silky delicate texture foundation with SPF 8 blends into your skin to give you a bright radiant look all day long.

 Identity – The Coy Chica

Not all girls can cheer loudly or lead the way; some girls silently admire the talents of others and just find college festivals a way to be with their friends. That doesn’t mean they can’t get noticed! She is the coy chica and she does have a way to get noticed with Elle 18’s Color pop liner.
Tasks: To make college fests an even more eye popping one, The Color Pop range by Elle 18 brightens your experience with Wacky shades like Gun Powder, Purple Pataka, Blue Blast, Silver Spark and Green Grenade

 IdentityThe Glowing Star

Taking center stage at a college festival can be nerve racking for anyone, but someone’s got to do it. She needs to shine on stage and let her talent come through… To help her shine like a star she has Elle 18’s Glow compact
Tasks: Singing, dancing, acting and walking the ramp just got more glamorous with a slim and easy compact. It smoothens and moisturizes the skin at the same time protecting it from the glare of those heavy lights. Shine bright like a star! 

Elle 18’s New Range of Products

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

Care for your Lips – all day

Ever wondered how Anushka Sharma manages to flash that beautiful, captivating smile every time she faces the camera? 

If your eyes are magical, let your lips cast a spell too!Caring for lips is the most important beauty regime that every girl must follow throughout the day. Due to exposure to pollution, dust, stress and drying effects of the sun and other external extremities your lips can become chapped and dry.
Keep those pouty lips moisturized throughout the day, with a dash of colour by following these simple steps by Elle 18.

  • Step 1:  Start your day by drinking a glass of warm water with a pinch of lemon. Not just great for your lips but wonderful for your skin!

  • Step 2: Before you step out of the house for your busy day, apply a full layer of the Elle 18- Juicy Lip balm. Take your pick from any of the 6 yummy juicy gorgeous shades.. It is important to use a lip balm which has SPF as your lips get chapped due to the harmful rays of the sun

  • Step 3: Drink lots of water! No matter where you are carry a 500ml bottle of water to keep your lips hydrated

  • Step 4: Avoid licking your lips.  It’s a great feeling to do it but since lips do not have oil secreting glands, they dry up faster and make them harsher

  • Step 5: Keep reapplying your lip balm whenever you get a five minute break!

  • Step 6: Pucker up and practice that gorgeous smile!

 Elle 18- New Stylish Range

Elle 18 is the iconic youth make-up brand announces the launch of its new range of make-up products comprising of everything from foundations to lip balms, making it the perfect pick for trend setters around the country. The fashionable new range comprises of a Glow Foundation, Glow Compact, Color pop liners and a Juicy Lip balm that gives teen divas the power to shed their inhibitions and look their gorgeous best. 

Add an exquisite ‘Touch of Gold’ to your festive ensemble 


Receive a Complimentary Kérastase Gold Cuff on the purchase of the ELIXIR ULTIME CLASSIC OIL 125ml or any ELIXIR ULTIME OIL RITUAL

Add an exquisite ‘Touch of Gold’ to your festive ensemble. Offer valid till stocks last.

It’s the time of the year when pretty summer dresses and cute maxis are replaced by exquisite cholis and traditional salwars. That’s right! We are talking about Diwali, Dussehra and many more festivals which are just around the corner. Elle 18 tells you how to gear up for the festivities with new rules, new textures and new tricks!

Elle 18’s make-up cheat sheet is the perfect guideline to add sparkle to your eyes

  • Ditch the boring black kohl for every outfit- It’s time to dial up the drama element with eye sparklers in vibrant colours of purple, silver,blue and grey. Even better, team it up with the kajal.
  • The not-so-conventional one’s amongst you can add a warm brown eye shadow along the crease, apply some mascara on your lashes and kohl on the inner rim.

Keep Calm on the Face+ Shiny on the Lips

  • Opt for Elle 18’s Sleek Glow Foundation which will make your face glow and ensure a perfect finish.Rub it onto your cheekbones and blend upwards towards your eye for a glowing rosy complexion. It will help your makeup stay locked in place and keep it from evaporating too quickly.
  • If you want to keep it simple, go for shiny lips that will make heads turn at any puja! Elle 18’s Strawberry Blast Lip Smoothie goes brilliantly with any lip smoothie to ensure your lips look soft and pouty all day.

                                                                 Let your lips do the talking

  • A rich textured color palette with shades of  red, mauve, maroon, plum, coral are every festive season’s hot favorites and every girl’s ‘go to’ look for any occasion.  Enjoy those lip smacking Diwali delicacies and ensure your lips do more than just that, by applying Elle 18’s color pops like Strawberry Falls or Rosy Blush to seal your lips with care and colour.
  • Pale lips are also a huge trend this season. So if you decide to go wild in the eyes then go nude on the lips. You can try Elle 18’s Vanilla Heat Lip Smoothie to achieve this look.

So go all out and look gorgeous this festive season.

Add glamour to your party look for weddings!

Introducing new designer jewellery collection
This wedding season, indulge in style and craftsmanship as Avonbrings you exclusive jewellery inspired by Indian motifs, Mughal era and contemporary India. The range is of the finest quality and workmanship that allows you to experience the joy of beautiful heirloom. The new collection has special designer range designed by renowned Jewellery designer Pallavi Dudeja Foley. The mesmerizing and ‘must have’ collection will make every woman feel beautiful!

Mughal Rani Collection

The flamboyance of Mughal era is depicted through majestic designs of Mughal Rani Chandelier collection and Mughal Rani Haar collection that will leave every woman looking ravishing.
Mughal Rani Chandelier collection
The exquisite collection of necklace and earrings are intricately textured giving an effortlessly stylish look.

  • Mughal Rani Chandelier necklace pendent: MRP Rs. 1,499
  • Mughal Rani Chandelier earrings: MRP Rs. 1,899
Mughal Rani Haar
The graceful Mughal Rani Haar is tradition showcased at its best through pearls and textured leaves that will make one feel like a queen.

  • Necklace and Earring set: MRP :Rs3299 (verify from brochure)
The inspiration of Taj Mahal collection is taken from internal beauty of Taj Mahalresembling the eternal love and affection of the monument. This collection adhere all the energy and optimism concealed within the structure of Taj Mahal. The beauty of delicate pearl bead strings necklace makes it a masterpiece.

Flavors of India
This collection depicts the richness of flavors in India, giving it a spicy and sweet impression. The vivid vibes of designs bring a precious look. This collection suits current trend where ethnic Indian Jewellery are used for adornment.

South India Collection: Collection inspired from Temples of South India

  • The Kashumala necklace and earring set comes in antique look with Laxmi goddess coin in necklace and earrings.
  • The Temple Nakkashi necklace and earring set depicts a long haaram style of South Indian temple dancers. It has embossed motifs in antique finish which comes with faux ruby and emerald beads.

Northern colors and vibrancy

The collection comprises of Rajasthani kundan style. It is a marvelous example of craftsmanship which represents a fair picture of Rajasthan’s glorious and vibrant culture. The collection subsumes Jodha Necklace set, Ambi Ring and Kundan Borla (Rajasthani Maang Tika). It can be worn in many occasion ranging from festivals to weddings. The appeal of kundan makes it attractive and wearable
Avon is also offering traditional bangles inspired by Bengal and Maharashtra. The collection includes red and white Hathi Mukh bangle along with Wati mangalsutra and Sunahari bangles.

Wedding Collection
Avon offers designer wedding collection for bride and the bride’s maid. Ruchira Necklace Set ideal for the bride as it is enriched with lace motifs which make it more feminine and charming. It has matching earrings and bangles to complete the bridal look. For Parties stylish jewellery, like Strings of love and Kundan Phool choker necklace and earring set is the perfect match. Chandelier earrings are widely in trend be it a party, wedding or cocktails, women go for big size earring to make their look go bold.

About Pallavi Dudeja Foley
Pallavi is a leading jewellery designer of India known for her couture and avant – grande jewellery pieces. The young designer from NIFT, New Delhi has spent 13 years in the industry and is internationally renowned for her distinctive jewellery pieces. Each piece designed by her, has a story to tell which is beautiful, unique, bold, hip and dramatic. She has won many awards and recognitions. 
About Avon Beauty Products

Avon, the company for women, is a leading global beauty company, with nearly $11 billion in annual revenue. As one of the world’s largest direct sellers, Avon is sold through more than 6 million active independent Avon Sales Representatives. Avon products are available in over 100 countries, and the product line includes color cosmetics, skincare, fragrance, fashion and home products, featuring such well-recognized brand names as Avon Color, ANEW, Skin-So-Soft, Advance Techniques, and mark. Learn more about Avon and its products at

My Words: This collection looks amazing, isn’t it? This eye-alluring neck-pieces and mesmerizing rings have tempted me totally. What’s your opinion ladies?

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